megashock5
Member
Making a reveal of a device so far away from the launch deflated the hype around it. Reveal on February with generalities and core philosophies of the device (consumer and developer friendly, connected, powerful), trickling more objective info in major industry events during the year giving them wiggle room to react to their competition and finally launch in November of the same year will keep PS4 in the news feed wave more prominently. It's more effective.
True, but there's still so much more to show before launch. I still think showing the actual box would have given all of the media outlets a nice visual to use in their post-meeting articles.