So in the Upshot's fun
data visualisation.
2004 -> 2012, turnout/voted Dem
All men: 61%/44% -> 56%/46%
All white men: 64%/39% -> 59%/36%
Men, no HS: 36%/56% -> 33%/60%
White men, no HS: 37%/47% -> 31%/40%
Young men (<29): 44%/46% -> 39%/54%
Young white men: 48%/38% -> 40%/41%
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Make America Great Again resonates because it's code. I'm actually quite glad Clinton called this out specifically in her nomination speech. These people view increased opportunity for others as coming at their expense, even if empirically there's a lot of support already towards poor whites.
(Brown) immigrants take their jobs.
Black people getting healthcare means less dollars spent on them, or worse, it's dollars coming from their taxes.
A woman in office means less men in office.
"When gays get married, it ruins it for the rest of us."
They want to "make America great again," by returning to the days of yore when they held a position of superiority.
And ultimately, it leaves me begging the question: these people don't want to share the tent with the blacks and the Mexicans and the gays and the trans. So why exactly should there be so much effort to bring them it.