ATLUS U.S.A., INC. LAUNCHES OFFICIAL PRO FISHING CHALLENGE WEBSITE
Featuring Atlus' E3 2004 spokesmodel: Cassy Coelho
Irvine, CA (July 14, 2004) - Atlus U.S.A., Inc., a leading publisher of interactive entertainment, announced today the launch of the official Pro Fishing Challenge website featuring Cassy Coelho, Atlus' E3 spokesmodel for 2004 who was made infamous among the gaming community on IGN.com�s E3 article, "Unsung Cassy" which detailed her troublesome antics at E3 which eventually led her to being escorted off the show floor. The Pro Fishing Challenge website will feature the latest screenshots, movies and desktop wallpaper featuring Ms. Coelho. Pro Fishing Challenge is the only Xbox Live enabled fishing simulation and is currently being developed by Opus Corporation. It is due for release in the summer of 2004.
Cassy will also be featured in Pro Fishing Challenge's ad campaign that will run in top video game magazines and consumer magazines including Electronic Gaming Monthly, Official Xbox Magazine and Xbox Nation.
"When it came time to pick our spokesmodel for Pro Fishing Challenge, choosing Cassy was a no-brainer." said Gail Salamanca, Marketing Manager, Atlus U.S.A., Inc. "Her "bad girl" personality coupled with her knock out looks made her a natural choice!"
Cassy had this to say when asked about her participation in Pro Fishing Challenge's ad campaign, "Who do you think he's fooling around here? The only reason why Gail chose me to be in the ad campaign is because he likes me. He's cool and all, but it's not like I'd go out with the guy or anything... Hey, you're not going to post this online or anything, are you?"
About Pro Fishing Challenge
Cast your line, set your hook, and prepare for the most realistic fishing simulation on the Xbox. Pro Fishing Challenge replicates all the excitement and tension of fishing without having to leave the comfort of your living room. Participate in one of the many Tournament Modes and earn money to buy the latest tackle and equipment. You can also choose to relax and just enjoy the scenery on any one of the four photorealistic lakes. Once you think you�ve mastered the single player modes, you can take your angling skills to the ultimate test and challenge the best fisherman on "Xbox Live"
Pro Fishing Challenge Features:
* Explore 4 huge photorealistic lakes complete with day and night cycles.
* Incredible simulation of lake environments and fish ecology which include variable weather effects, water temperature and wind speed.
* Customize your own fisherman with different clothing items and accessories!
* Equip your angler with over 100 pieces of tackle: rods, lines, reels and lures.
* The only fishing game with Online Multiplayer! Challenge the best anglers around the world on "Xbox Live."
Pro Fishing Challenge has been rated "E" for Everyone by the ESRB. For more information, visit the official Pro Fishing Challenge website at
http://www.atlus.com/pfc
