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PS3 spring release was 'attempt to distract from 360'?

Xrenity

Member
Source is 'Sponge', but there's not much to lie about a conference, right?
Speaking at the Consumer Electronics Show in Las Vegas yesterday, Sony heavyweight Howard Stringer failed to assert the previously published spring release date for PlayStation 3, furthering expectations that the highly-anticipated console won't be on sale in the early part of this year.

Stringer simply said that Sony's new machine will debut 'later this year', leading many to believe that SCE has abandoned its original launch plans. Indeed, there is the belief emerging that Sony never intended to launch in spring, merely offering the period to consumers in an attempt to distract them from Microsoft's frenzied Xbox 360 launch.

Stringer was joined on stage by Sony Computer Entertainment America CEO Kaz Hirai who also avoided making any mention of a ship date for the PlayStation 3. Hirai's appearance consisted of outlining the support program in place for developers of PlayStation 3 software, announcing that around 4,000 development kits for the Cell-powered monster have been shipped.
 
I would guess it was an earliest possible date to take some interest away from the 360, same as the CG target renders were aswell.
 
Considering the february PS3 show is on the eve of the PS3 launch, I wouldn't pop the champagne if I were you just yet.
 
Did it worked? Did it stop just one person?

I think not and, frankly, Sony wasted a BIG opportunity to hype the PS3.

There were E3 renders - everyone went "whoa!", "eat shit & die 360!", cool, and after E3 a desert of nothingness.

No news, no screens, no powerpoint charts, NO NOTHING.

Meanwhile MS released 360 and sold every goddamn unit available in the US.

WAY TO GO SONY
 
While this wouldn't surprise me, I also wouldn't be surprised if Spring was intended - but some issues outside of Sony's control have caused things to slip.

For instance, Ken K. said at CES that he would like to include the newest HDMI spec in PS3 (I believe it does 16-bit color and SACD over HDMI). However, it doesn't look like that would be available until early summer.

That, and stuff like AACS (or whatever it's called - I'm too lazy to look it up) spec delays may have forced their hand. To a certain extent, MS was correct that waiting for HD-DVD or BluRay would cause a a decent delay for 360.
 
If they released this spring with BR tech they would take a HUGE loss.... they need to wait until costs come down. I think pricing is the main point for the delay of THE MONSTER. :lol 360 = BEAST PS3 = MONSTER.
 
Borys said:
Did it worked? Did it stop just one person?

I think not and, frankly, Sony wasted a BIG opportunity to hype the PS3.

There were E3 renders - everyone went "whoa!", "eat shit & die 360!", cool, and after E3 a desert of nothingness.

No news, no screens, no powerpoint charts, NO NOTHING.

Meanwhile MS released 360 and sold every goddamn unit available in the US.

WAY TO GO SONY

I know two people here at work that said they were going to not get an X360 and get a PS3 since it was coming out in March. The AP ran a story on the morning radio reports on December 21st in which they attributed slower software sales to the lack of X360 availability and the anticipation of many who are planning on buying Sony's Playstation 3 in March. Not sure if they intended, but it gave some people pause.
 
This is what I don't understand, when you say "Spring" people automatically think MARCH, yea wow, how about OTHER months of spring? like April/ May etc. Though it's Sony's style to launch a product at the beginning of their fiscal year it doesn't rule out the fact that there are OTHER months within the spring season. Then again the source is.. Spo... Spo... well you know.
 
EGM92 said:
This is what I don't understand, when you say "Spring" people automatically think MARCH, yea wow, how about OTHER months of spring? like April/ May etc. Though it's Sony's style to launch a product at the beginning of their fiscal year it doesn't rule out the fact that there are OTHER months within the spring season. Then again the source is.. Spo... Spo... well you know.


AP and many others said March. Stupid journalists.
 
Spring = end of March until the end of June

I could definitely see them launching within that timeframe, especially in Japan. We won't know for sure until the February event though. If they've got playable games in February I think the spring launch would pretty much be a lock.
 
Apparently Sony reps at a presser at CES on Wednesday reiterated the Spring release..

Anyway, this is simply speculative on *****'s part. I don't know how likely or unlikely a Spring release is, but speculating about the motives behind announcing that...we could be here all night. For *****'s opinion to be accurate would require for Sony to have never genuinely intended to actually release the PS3 in Spring, which I wouldn't agree with. Whether they hit Spring or not, I certainly think that was their intention when they announced it.
 
thepusherman said:
If they released this spring with BR tech they would take a HUGE loss.... they need to wait until costs come down. I think pricing is the main point for the delay of THE MONSTER. :lol 360 = BEAST PS3 = MONSTER.

I still don't understand where BluRay is a significant cost for PS3, and how waiting a few months would significantly reduce pricing.
 
Just the announcement of PS3 regardless of date stopped a lot of people I know from getting an X360.

Announcing a date no doubt stopped plenty more.
 
Baron Aloha said:
Spring = end of March until the end of June

I could definitely see them launching within that timeframe, especially in Japan. We won't know for sure until the February event though. If they've got playable games in February I think the spring launch would pretty much be a lock.

If playable games were that close (Febuary is only a month away), they would have had least bit of something playable at CES (if not on the floor, at least at the conference).

I wouldn't hold your breathe for anything playable that's from a real game product at this Febuary show. Probably more non-interactive trailers (be they realtime or more CG).
 
Shogmaster said:
If playable games were that close (Febuary is only a month away), they would have had least bit of something playable at CES (if not on the floor, at least at the conference).

I wouldn't hold your breathe for anything playable that's from a real game product at this Febuary show. Probably more non-interactive trailers (be they realtime or more CG).

Somehow I never saw Sony debuting playables for the first time to the public at CES... but that's just me...
 
Shogmaster said:
If playable games were that close (Febuary is only a month away), they would have had least bit of something playable at CES (if not on the floor, at least at the conference).

Not necessarily.

Having a demo requires specific preparation. If you ask people for demos for February, for example, you can't reasonably expect them to have something showable for January.

Certain PS3 games we KNOW are playable now. UT2007, for example. I see "playable" being mentioned in reference to Heavenly Sword, increasingly, by the devs on B3D. This doesn't mean they'd have a nice demo ready at the drop of a hat though (or indeed that they'll have them soon, but fingers crossed for Feb).

And all that aside, CES wasn't SCE's show, they were one part of a puzzle here. You'd have to have been very very hopeful to have expected playable titles at CES.
 
DarienA said:
Somehow I never saw Sony debuting playables for the first time to the public at CES... but that's just me...

Sure, but this is special time and year for Sony (BR and PS3 launch happening in the same year: 2 products that their entire future depends on). If March was realsitic, we would have seen playable stuff by now.

March is done for. May maybe, but I'm not willing to put my money on that either.
 
The "hope and wishing" in this thread is hilarious, you can just tell some posters *want* a heavy delay on Sony's part, why on earth I have no idea, actual gamers want it ASAP.
 
Vennt said:
The "hope and wishing" in this thread is hilarious, you can just tell some posters *want* a heavy delay on Sony's part, why on earth I have no idea, actual gamers want it ASAP.

I'm a gamer, and I want them to be ready before releasing it. Simple as that.
 
Shogmaster said:
If playable games were that close (Febuary is only a month away), they would have had least bit of something playable at CES (if not on the floor, at least at the conference).

I wouldn't hold your breathe for anything playable that's from a real game product at this Febuary show. Probably more non-interactive trailers (be they realtime or more CG).

I'm not holding my breath. I was just saying that I think its reasonable to assume that if they have playable games in February that they probably will make the spring launch.

Also, just because they didn't have something playable at CES doesn't mean they won't have anything in February. The February event is over a month away. The demos just might not be ready yet. If devs have been preparing to have a demo ready for February it isn't necessarily reasonable to assume that they should have them completed one month in advance. Working down to the wire is practically human nature. And heck, if anything is playable right now they could be holding it back. Afterall, CES isn't a video game show. Sony's main focus at CES was Bluray. If they were to show anything now it would take away from the February event.
 
Stringer simply said that Sony's new machine will debut 'later this year', leading many to believe that SCE has abandoned its original launch plans. Indeed, there is the belief emerging that Sony never intended to launch in spring, merely offering the period to consumers in an attempt to distract them from Microsoft's frenzied Xbox 360 launch.

NO

FUCKING

SHIT.


Who the fuck didn't see that coming? Wow, PS3 won't be released in the slowest selling period of the year???? Wow, PS3 won't be launched in the US BEFORE E3??? Holy fucking shit, I never would've guessed!!!!...bleh.

Japan's could still get theirs in June, and probably will...but the idea of Sony releasing PS3 in North America anytime before September '06 was ALWAYS nothing but fantasy. Big fucking deal I say.

PS3 is basically following PS2's schedule...Sony's game has been pretty clear all along.
 
Vennt said:
The "hope and wishing" in this thread is hilarious, you can just tell some posters *want* a heavy delay on Sony's part, why on earth I have no idea, actual gamers want it ASAP.

I want PS3 and MGS4 NOW!!!! Just as I want Halo 3, Ninja Gaiden 2, Killzone 2, Splinter Cell 4, Fight Night 3; etc.
 
who cares. by the time fall 2006 comes, and PS3 is here, it wont matter if it launched in the spring or the fall. we are talking about a difference of 6 months here, not a year.

PS3 might come out between March ~ June in Japan,
and definitally September ~ November in the U.S.



the later the better, because that will increase the chances that the
hardware has undergone some upgrades (256-Bit bus, XDR2, RSX being SM4.0 etc)
*not* that I actually expect those upgrades, but there's a chance.
 
We'll know more in February. Sony is always full of surprises.

I'm sure though they have reasons to be concerned.

Microsoft is making a flop in Japan but they still remain the toughest competitor Sony ever had to deal with. x360 is a great machine that is already on the market. It's not selling in Japan but it is still getting good press everywhere. PS3 will have to seriously deliver to keep the worldwide lead against the x360.

Recently, Sony investments have been insanely HUGE. They had to rely on huge lay offs to remain afloat. PSP has not turned into a cash machine a la PS2/ipod, and they even have to deal with a strong Nintendo come back in Japan, which makes it even harder to gauge risks in the long run.

PS3 equation must now be a complete nightmare to resolve: how to mass market an affordable yet profitable machine with such expensive components?

The best thing Sony can do is to remain silent indeed, and to prepare for their toughest fight ever: the company is at stake, BlueRay, Cell and PS3 HAVE to be highly successful.

Gentlemen, we are bound to see a titan clash next gen.
 
Shinobi said:
NO

FUCKING

SHIT.


Who the fuck didn't see that coming? Wow, PS3 won't be released in the slowest selling period of the year???? Wow, PS3 won't be launched in the US BEFORE E3??? Holy fucking shit, I never would've guessed!!!!...bleh.

Japan's could still get theirs in June, and probably will...but the idea of Sony releasing PS3 in North America anytime before September '06 was ALWAYS nothing but fantasy. Big fucking deal I say.

PS3 is basically following PS2's schedule...Sony's game has been pretty clear all along.

QFT.

This is something that if you didn't see it all along, you're blind.
 
Shinobi said:
NO

FUCKING

SHIT.


Who the fuck didn't see that coming? Wow, PS3 won't be released in the slowest selling period of the year???? Wow, PS3 won't be launched in the US BEFORE E3??? Holy fucking shit, I never would've guessed!!!!...bleh.

Japan's could still get theirs in June, and probably will...but the idea of Sony releasing PS3 in North America anytime before September '06 was ALWAYS nothing but fantasy. Big fucking deal I say.

PS3 is basically following PS2's schedule...Sony's game has been pretty clear all along.

Winnah!
 
Shinobi said:
NO

FUCKING

SHIT.


Who the fuck didn't see that coming? Wow, PS3 won't be released in the slowest selling period of the year???? Wow, PS3 won't be launched in the US BEFORE E3??? Holy fucking shit, I never would've guessed!!!!...bleh.

Japan's could still get theirs in June, and probably will...but the idea of Sony releasing PS3 in North America anytime before September '06 was ALWAYS nothing but fantasy. Big fucking deal I say.

PS3 is basically following PS2's schedule...Sony's game has been pretty clear all along.

Ray Charles saw this shit coming and he is DEAD!

ray_charles_150.jpg
 
Marc, I don't beleive that MS or even the most cockeyed Xbox fanboy thinks MS has a chance of beating Sony in terms of sales. We know that for what ever reason so far JPN is not interested IN 360, we know that the US sales have been strong, also goes for the UK, but I'm sure all MS is interested in is making money from 360 and eating in to PS sales which can only be really archeived in the US and Europe. Sony is in corperate trouble becuase the PS brand is such an significant income in terms of profits whilst many other areas are stagnant. The problem for Sony it leaves tham in a catch 22 situation, they need to spend large amounts on RD to diversify their profit making centres. Problem is they also need to secure the PS brand to make sure the profits are still roliing in and this in turn is also costing them a fortune in the form of PS3.
 
i guess that was the date if everything went right (like X360), unfortunately everything went wrong exept memory (samsung always deliver on schedule :))
 
Anyone who didn't see through this is sad, just like the people who never saw the ending of The Village coming :lol

Sony does this all the time, and they are the masters at it. Good job this time imo.
 
Pug said:
Marc, I don't beleive that MS or even the most cockeyed Xbox fanboy thinks MS has a chance of beating Sony in terms of sales. We know that for what ever reason so far JPN is not interested IN 360, we know that the US sales have been strong, also goes for the UK, but I'm sure all MS is interested in is making money from 360 and eating in to PS sales which can only be really archeived in the US and Europe. Sony is in corperate trouble becuase the PS brand is such an significant income in terms of profits whilst many other areas are stagnant. The problem for Sony it leaves tham in a catch 22 situation, they need to spend large amounts on RD to diversify their profit making centres. Problem is they also need to secure the PS brand to make sure the profits are still roliing in and this in turn is also costing them a fortune in the form of PS3.
I undestand, yet the PS3 will have to come out at a decent mass market price to keep the leadership, something which is not guaranteed yet. And competitors bring a lot more value on the table than 5 years ago.
 
marc^o^ said:
Competitors bring a lot more value on the table than 5 years ago.

$100 wifi adaptors, and 20GB HDDs, I suppose? ;)

Seriously, if PS3 comes in under $500, Sony will easily take leadership in terms of "value" (as opposed to being the cheapest). Unless Rev comes in under $150 or something, perhaps.

I appreciate to truly hit the mass market you need price to be below a certain point, but that's another matter entirely. "Competitors" aren't there yet either.
 
Vennt said:
The "hope and wishing" in this thread is hilarious, you can just tell some posters *want* a heavy delay on Sony's part, why on earth I have no idea, actual gamers want it ASAP.

The people you're talking about, they have a name you know. It is consisted of two words: Xbox fanboys
 
PhatSaqs said:
Everybody except the die hard Sony breeds knew it was most likely just 360 damage control.
By all means, please put me in the "die hard Sony breed" column so I can't be accused of the kind of lazy assumptions and ignorance of precedent that many are engaging in when claiming that Sony can't/won't get the PS3 out in the 1st half of 2006. I have yet to see it convincingly argued that a 1st half 2006 launch is highly improbable.
 
You won't be getting any games to play on PS3 at the very least until AFTER SUMMER. And if they launch THIS YEAR it'll be like N64 launch, two or three games tops.
 
urk said:
The 360 launched? I've got to get to a Gamestop, stat!
yeah, sort of. People are talking about the current 360 state as in there are tons of games out for it and all you have to do is go down to the store and pick one up with some games. The truth of the matter is that you CAN'T typically buy one anywhere, have to call around to stores practically everyday to find out when shipments come in, and then when a shipment comes in have to get to the store by later afternoon or so to get a non-tard pack. then after all is said and done, you still have a launch lineup that leaves a ton of glaring holes for most (the only game I could pick up was COD2.. everything else was beyond apathy).

So yea, the 360 is launched... but let's stop acting like it's some sort of slap in the face of sony. the launch was far from great, many people who pre-ordered the system are STILL without it, and frankly with only ~8 months to go(?) for PS3 if I was a pre-order screwee, I wouldn't even give it half a thought to transfer my paid-in-full 3360 pre-order to the PS3 at this point.

Just giving a counterpoint. I love my 360 for COD2 and the FN3 demo, but it is hardly all roses and the PS3 might be just 8 months or so away.
 
jetjevons said:
You won't be getting any games to play on PS3 at the very least until AFTER SUMMER. And if they launch THIS YEAR it'll be like N64 launch, two or three games tops.

We can always use it as a Blu-ray player while waiting. :P
 
Borys said:
Meanwhile MS released 360 and sold every goddamn unit available in the US.

Well, yeah... all seven of them. :D

But point taken. Demand for the 360 is quite high, despite Sony's efforts. That's not really surprising. People don't put off Christmas purchases for items that may or may not be available in the spring, no matter how cool said item looks.
 
Shogmaster said:
If playable games were that close (Febuary is only a month away), they would have had least bit of something playable at CES (if not on the floor, at least at the conference).

Talk to PSM then, they're the ones that have played UT2007 on the PS3.
 
Borys said:
Did it worked? Did it stop just one person?

I think not and, frankly, Sony wasted a BIG opportunity to hype the PS3.

There were E3 renders - everyone went "whoa!", "eat shit & die 360!", cool, and after E3 a desert of nothingness.

No news, no screens, no powerpoint charts, NO NOTHING.

Meanwhile MS released 360 and sold every goddamn unit available in the US.

WAY TO GO SONY

Maybe if MS had sold enough X360s by now to worry Sony, they might be feeling a little more motivated. MS is doing the job of restricting sales to a comfortable level for Sony all by themselves.
 
kaching said:
I have yet to see it convincingly argued that a 1st half 2006 launch is highly improbable.
"1st half 2006" and "Spring 2006" arent exactly the same :p. But still, assumptions are all we're working with on both accounts. Works both ways.
 
jetjevons said:
You won't be getting any games to play on PS3 at the very least until AFTER SUMMER. And if they launch THIS YEAR it'll be like N64 launch, two or three games tops.
So you've talked to all 4000 dev kit holders?
 
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