""Last May at E3 the Sony slide said Spring 2006. With no production under way, and no sign of any playable software, why would Sony rush things when they could launch PS3 in Japan in or around mid-June and keep their promises?"
true enough, but who says they are rushing to hit April?
if there are a couple of bits of software ready , if the movies are there, and they have a couple of hundred thousand machines ready to go, then they'll go for it
re: sony pricing
The PSP suggests a shift in sony pricing that i tried to explain a while back and was laughed at.
Sonys policy has shifted from having a relatively large launch price, then dropping aggressively to having a more reasonable price at launch but maintaining that price for much longer than usual.
So, as with PSP - rather than launching it at 35,000 yen, softening the loss whilst working on getting the price down, then dropping the price incrementally over the year, you put the machine in at 25,000 yen and keep it at that reasonable cost , take an initially much larger loss AND still work on getting your internal costs down. As your internal costs go down, you start losing less/gaining cash back. At the end of the day, the theory is that you wind up losing the same, but you can pick up more userbase because your not pricing too many people out of the market initially.
At least, that's how i'm seeing it. And that's why the PS3 will be 39980 yen - and it will be that price for a good few years (2-3 years i'd guess). When Kutaragi says it's "expensive" , i think he means in the long run - i think he's warning people that holding off and hoping to pick a machine up for 24,980 yen a year or two down the line isn't going to happen. Given the tech in the box, i don't see why PS3 isn't going to be equally (if not more so) of a hot machine 2,3,4 years down the line.