There were many weeks on GAF where the rumors from Microsoft were discussed in a lot of detail. There are countless of articles written about the leaks on the various games industry websites.
One Microsoft employee was fired about him speaking about this topic and how the reception on the Internet was bad for him.
Microsoft is well aware of what a lot of people on the 'Net think about this issue.
it's well aware of always online and so changed their requirements from 4 minutes to 24hts. There isn't a significant enough backlash towards used games on One. It's solely focused on PS4 and that sends the wrong message to MS who will feel like they are off the hook.
To be fair, to myself

, I only knew of Sony's plans and sony twitter handles. I also never thought it was going to turn into this. As soon as it did we expanded it to be much more than what my initial post was.
Microsoft folks haven't latched on to it. The MS info in the OP is taken for a thread that someone made just like this one but for MS and people were imploring him not to push it because they want the DRM. It was really bizarre.
I see idiots trolling, but that's pretty much down to the whole console allegiance BS.
I wasn't singling anyone out. I simply find the picking and choosing of where to fight for consumer rights rather annoying.
MS? LOL, let them I'll vote with my wallet. Sony? Let's bombard them with tweets. It's missing the forest for the trees. If one releases with anti used DRM and is even remotely successful, it's going to spread like wildfire.
So to stop it in its track, you don't focus on the one that hasn't officially stated any anti used DRM, you focus on the one that has and force a change there. Once that happens, anyone else considering such a move would likely not go ahead with it.
It is not brand loyalty. Sony is the main target because famousmortimer had inside info that Sony was wavering. THAT's the reason this campaign took off. There is evidence that MS is wavering too after the huge backlash, but priorities - we chose Sony as the first target, and the entire momentum up to now has been on pressuring them. I'm not saying we shouldn't pressure MS also (we should) but we can't take the focus off Sony. There has to be a central target, and Sony is it.
Yep, Sony is the central target. The company that hasn't officially announced anti used DRM should be the central target. Let's ignore the one that has announced such a measure because that's a lost cause right?
No way to change their mind now right?
I think the problem is that MS including it is a foregone conclusion. Or at least that's the perception. Not so much that there's console allegiance. If Sony would have been the first to detail their used game plans, then this campaign would have likely been focused on the Xbox One to start.
I disagree. Some on here seem more than happy to ignore that the One will have anti used DRM so long as the PS4 doesn't not realising that if the One is even a moderate success in blocking anti used games, it will spread like wildfire and Sony will eventually have no choice but to follow suit, no matter how bad the backlash. They'll know people are invested in their platform, so all bets are off at that point.