PS5 price to rise in Europe, Australia and New Zealand

HeisenbergFX4 said:
Donald Trump GIF by GIPHY News
Click to expand...
He shouldn't, considering this concerns the EU and Oz which didn't get new tariffs on products made in China by a Japanese comment

The United States has literally nothing to do with this trade route
 
This is exactly what I warned about in US tariff thread. Big multinationals will offset for US tariff increases by jacking up prices in less price sensitive regions (AUS,EU).
Sony can f.ck right off.
 
So....this isn't due to tariffs? Because it doesn't sound like it.

I mean it sucks, but I'm not surprised Europe's among the first. SIE were doing sales promotions for PS5 there like crazy throughout 2024, does anyone still remember those? Big discounts and whatnot, I don't remember seeing any of that in America.

Expecting Xbox prices to go up at this point...tho maybe not because I think MS have significantly cut back production of units due to almost dead levels of demand, so they wouldn't actually lose too much keeping prices as they are. It's not like they're selling that many systems anymore.

Mibu no ookami said:
Likely a GTA6 tax targeting regions where there is no alternative in the retail pipeline with Xbox.

The tax could potentially cover some of the tariff costs in the US and/or it could be used to eat the cost of price reductions on a Japanese region-locked SKU matching Nintendo.

It's very odd that Sony is still selling the Astro Bot PS5 Digital bundle in the US at 400 while increasing the price of the PS5 in regions across the world. I wonder how long that will continue for.

It's also possible that the price increase was in response to the Switch 2 pricing.

It seems with the decrease in pricing of the PS5 disc drive that they're probably looking to make the PS5 Pro a more enticing purchase and in turn probably increase the sales margins across the board and push games that support PS5 Pro enhancements more to further encourage more developers to support it.

If I had to guess that's probably the primary reason, lagging PS5 Pro sales in Europe.
Click to expand...

If PS5 Pro sales are lagging heavily in Europe that's not a great sign and this strategy might not work for driving Pro sales in the region. After all, the reason they were able to bump up lagging PS5 (base) sales in the region last year was due to the aggressive sales promos they did there. America never saw those types of promos, because America didn't need them.

I do agree that a major reason for the price increase in these regions is probably to offset the tariffs, especially since it's likely game consoles won't be part of the exemptions. Microsoft's probably hoping this is a blessing for Xbox hardware sales in territories where PS5 prices increase but it won't be: the brand is too dead across those places in hardware to get any real bump. Also GTA6 will negate most of whatever negatives would come from these price increases.

As for it being a strategy to make a region-locked PS5 to match Switch 2's version, I don't think that'll do much. PS5 is still constrained by its being a stationary home console in Japan; if SIE wanted to position something against Switch 2, it'd be the PS Portal, and I doubt they're doing any price reductions with that. Additionally, I think the bigger issue for PS5 in Japan has been software sales, not hardware sales, and the software sales have actually been pretty good since MH Wilds came out. As in, there are more PS5 games in the Top 10 charts regularly, versus say even last year when it was extremely rare.

So long as SIE keeps up the rental program and doesn't increase hardware prices, and the software selection continues hitting well, PS5 should be fine in Japan. What they'd rather want to consider is further boosting cloud streaming for the region and getting PS Portal supply buffed up, maybe even consider a PS5 Digital + PS Portal bundle for the Japanese market. Again, their best option (at least until that rumored PS portable/handheld) for the next few years against Switch 2 is going to be PS Portal. That means to keep PS5 base supply up, keep the rental program going, keep prices stable (avoid price hikes at all possible), keep the software going (retaining good system sale AND software sales will entice more Japanese/Asian 3P to think twice before doing Switch 2 exclusives), have more PS5s for the cloud service etc.

And if possible, make a cost-reduced version of PS Portal prioritizing markets like Japan. No matter what, Switch 2 is going to dominate Japan just like the first system did, and it's going to supplant PS5's market share lead (if you count Switch 1 as an 8th-gen system) in probably 18-24 months at latest. That part's inevitable and I think SIE know this.

What SIE should be considering is how to make that as painless for PS5 as possible, and I think PS Portal is going to be a key component. That way, PS can still at least remain competitive in Japan, which will help with also keeping it competitive globally.

adamsapple said:
6th year and the consoles are getting price increases instead of discounts.

And there's some here who think a $500 PS6 is a possibility.

Episode 7 Wow GIF by Wrexham AFC
Click to expand...

You might be happy to hear this, but I don't think Microsoft are gonna raise their console prices!

You might not be happy to hear this, but the reason why is because they're selling & making so few consoles, they don't lose much eating costs on their paltry number of units.
 
Last edited:
LOL I just bought digital PS5 2 weeks ago and have been waiting for some deal on disc drive. Thanks $ony for saving me 40€.

I guess they calculated ripping off disc drive users isn't needed as much anymore since digital games sales grew a lot last few years anyway and will continue to grow further.
 
Last edited:
$829 aussie dollaridoos! Elohfuckingel!
Thats literally a months welfare cheques! (checks for my US bretheren). Aussie gamers not eating or payin rent for a month.
 
GudOlRub said:
LMAO, at this rate the PS6 will cost 1000$
I wonder what their plans are if/when recession hits and people simply stop buying consoles altogether.
Click to expand...
Might end up being actually boosting console sales as it ends up being more cheaper then going or holiday or whatever else. I mean a there is alot of fee to play stuff.
 
Last edited:
ShaiKhulud1989 said:
Considering very strange choices with SKUs and regions I think Sony is trying to offset the tariffs as mildly as possible on a global scale.

And mark my words, they are just the front runners here.
Click to expand...

I mean Nintendo might do something to this effect, but I actually doubt Microsoft will.

Microsoft will sooner just significantly cut back production of Xbox consoles even more than they already have, and eat costs on the massively reduced supply in distribution & on store shelves.

That actually works out for them considering demand is basically dead in most markets outside of the US, and even US sales are dropping off hard for Xbox this gen. Plus, all the more reason to move on to a new generation of hardware devices (and those will definitely be PC-hybrids in part to avoid tariffs current and future, assuming this type of BS happens again).
 
This generation has completely screwed my normal console purchase cadence. I typically would get an Xbox, wait a few years for the PS price drop, then pick one up with a bunch of $20 Playstation Classic games. I did this with the PS2, PS3, and PS4. Thankfully, because of the extended crossgen window and Sony releasing games on PC, I haven't missed out on much. With Xbox in limbo, I imagine I'll be waiting for PS6 to play the PS5 games that don't end up getting a PC release.
 
thicc_girls_are_teh_best said:
I mean Nintendo might do something to this effect, but I actually doubt Microsoft will.

Microsoft will sooner just significantly cut back production of Xbox consoles even more than they already have, and eat costs on the massively reduced supply in distribution & on store shelves.

That actually works out for them considering demand is basically dead in most markets outside of the US, and even US sales are dropping off hard for Xbox this gen. Plus, all the more reason to move on to a new generation of hardware devices (and those will definitely be PC-hybrids in part to avoid tariffs current and future, assuming this type of BS happens again).
Click to expand...
Ms are selling fuck all in Europe, yeah I can see them just riding out with the current price.

But then again Sony decided to be dumb and take the PR hit and go first with the price increase, so ms announcing after wouldn't be seen as that bad.
 
Great Auk said:
699 for the base model of a console just sounds too steep.

I think they go 599 digital only.
Click to expand...
We are 4-5 years into ps5 and its getting more expensive as we go .... how do you suggest making a 599 dollar console a generational leap over a 699 one launched only 4 years before ? ... it ain't happening.. or ps6 will barely be better than ps5pro

I thinking two skus its the only way out of this.
 
GudOlRub said:
The PS5's APU is from 2018 and they're increasing prices in 2025, unless there's some kind of breakthrough that makes manufacturing costs fall off a cliff at this point I'll be surprised if they manage to have a PS6 cost just 700$.
Unless they simply keep the TFLOPs the same but go all in on AI tech to give them the necessary generational leap that they can't get by fully upgrading the hardware without costs jumping through the roof.
Kinda like they did with the Pro, CPU is the same, GPU is mostly the same just a bit more juiced up and with AI cores injected into it. But I don't even want to think about such a scenario tbh, it sounds lame as fuck...
Click to expand...
Ps6 will cost 699+ or will have two skus... thats my bet since the announcement of the price of the ps5pro
 
thicc_girls_are_teh_best said:
If PS5 Pro sales are lagging heavily in Europe that's not a great sign and this strategy might not work for driving Pro sales in the region. After all, the reason they were able to bump up lagging PS5 (base) sales in the region last year was due to the aggressive sales promos they did there. America never saw those types of promos, because America didn't need them.

I do agree that a major reason for the price increase in these regions is probably to offset the tariffs, especially since it's likely game consoles won't be part of the exemptions. Microsoft's probably hoping this is a blessing for Xbox hardware sales in territories where PS5 prices increase but it won't be: the brand is too dead across those places in hardware to get any real bump. Also GTA6 will negate most of whatever negatives would come from these price increases.

As for it being a strategy to make a region-locked PS5 to match Switch 2's version, I don't think that'll do much. PS5 is still constrained by its being a stationary home console in Japan; if SIE wanted to position something against Switch 2, it'd be the PS Portal, and I doubt they're doing any price reductions with that. Additionally, I think the bigger issue for PS5 in Japan has been software sales, not hardware sales, and the software sales have actually been pretty good since MH Wilds came out. As in, there are more PS5 games in the Top 10 charts regularly, versus say even last year when it was extremely rare.

So long as SIE keeps up the rental program and doesn't increase hardware prices, and the software selection continues hitting well, PS5 should be fine in Japan. What they'd rather want to consider is further boosting cloud streaming for the region and getting PS Portal supply buffed up, maybe even consider a PS5 Digital + PS Portal bundle for the Japanese market. Again, their best option (at least until that rumored PS portable/handheld) for the next few years against Switch 2 is going to be PS Portal. That means to keep PS5 base supply up, keep the rental program going, keep prices stable (avoid price hikes at all possible), keep the software going (retaining good system sale AND software sales will entice more Japanese/Asian 3P to think twice before doing Switch 2 exclusives), have more PS5s for the cloud service etc.

And if possible, make a cost-reduced version of PS Portal prioritizing markets like Japan. No matter what, Switch 2 is going to dominate Japan just like the first system did, and it's going to supplant PS5's market share lead (if you count Switch 1 as an 8th-gen system) in probably 18-24 months at latest. That part's inevitable and I think SIE know this.

What SIE should be considering is how to make that as painless for PS5 as possible, and I think PS Portal is going to be a key component. That way, PS can still at least remain competitive in Japan, which will help with also keeping it competitive globally.
Click to expand...


You really struggle with some concepts because the only data point you look at is unit sales.

It's about margins. GTA6 is going to come out and people are going to pay whatever the price to buy it. Sony's move ahead of the release puts them in a position to improve their margins.

The lagging PS5 Pro sales aren't going to be changed by lowering PS5 digital sales. Increasing the digital price point is about improving the margin. Decreasing the price of the disc drive though could help with lagging sales of the Pro, especially when GTA6 rolls out.

The PS5 was by far the cheapest it has ever been in the US... if you didn't see that you weren't paying attention. You could get a PS5 Digital for 375... and it might have been the same for the NBA 2K25 bundle, can't remember.

You clearly don't know how expensive the PS5 is in Japan to think that the price isn't a major factor in the demand for it. Again it's twice the price of the OLED Switch. You also think that charts represent financial help... you really don't understand much. You should look at how many units those games are actually selling in Japan and that there probably isn't a difference in how well the PS5 software is doing but a decrease in Switch software sales. Also you're only looking at physical charts, which time and time again, I have to tell people aren't full sales.

Your entire premise around the Portal is faulty so I'm not even going to give it the time of day.
 
Where are my Switch 2 peeps at? This is coming everywhere so to act like only Nintendo is doing these prices is bullshit. Games are next (and are already there in Australia). Fuck this cost of living crisis right up its ass. And Fuck Sony. But I get it. But fuck them still!
 
It's gonna happen in the US too.. I guess they're putting it off for PR reasons. But inflation is a true reality for the US dollar too. Everything is going up, tariffs or not..
 
Bernardougf said:
We are 4-5 years into ps5 and its getting more expensive as we go .... how do you suggest making a 599 dollar console a generational leap over a 699 one launched only 4 years before ? ... it ain't happening.. or ps6 will barely be better than ps5pro

I thinking two skus its the only way out of this.
Click to expand...


Sixth year, technically. Launched in 2020 :(
 
Imagine being one of those lunatics that wouldn't buy ps5 year 1 because it was too expensive.

"I'll wait a few years and get it cheap".

You will yeah 😂

This type of pricing will just drive up the PS6 demand.
 
:messenger_tears_of_joy: I am glad i am getting PS5 early . This will make people think about getting Switch 2 early too before it got price increase :messenger_tears_of_joy: thank u Sony
 
Last edited:
Sakura said:
Bro the PS5 came out like 4 and a half years ago. Saying it is in its 6th year doesn't make any sense.
At best after November you could say it is entering its 6th year or something.
Click to expand...
Your own numbers aren't making sense. It's 5 1/2-ish going on 6. Yes, your plastic toy of choice is getting on in years.
 
You must log in or register to reply here.

Similar threads

PlayStation Plus Price Increase Announced for Australia, Korea, and Southeast Asia
News 
49
1K
DinoD replied
Price for the PS5 Pro 30th Anniversary Bundle in Australia is $1,649.95 (and ~$1000 US)
2
93
6K
peek replied
PS5 Pro in Australia is $1200
2
79
3K
Zuzu replied
Is $230 a good price for PS5 Digital without controller?
Hardware 
32
1K
JimmyRustler replied
Nintendo going for the kill in Japan by massively undercutting PS5 Prices
News  2 3
142
7K
nial replied
Top Bottom