WHY I THINK NINTENDO GAMECUBE IS THIRD IN THE UK
I think its down to a number of factors. They came at once, they came one after the other, they were plain, downright damaging to the Gamecube image.
GAMES
I can't explain Sony's runaway success in the UK... other than by saying maybe they had the games people wanted, and they had them first. Those games were Gran Turismo, Metal Gear Solid, Final Fantasy, proper EA support (which Dreamcast lacked) and various editions of Pro Evolution Soccer.
Some of those PS2 games were games Microsoft got on Xbox later on down the line, note Nintendo didn't get them at all.
Both Sony and Microsoft kept Britsoft "on-side". Codemasters, EIDOS, Rockstar etc were courted by both. Nintendo didn't get the Club Football games (which were team specific ie. versions for Liverpool, Chelsea, Manchester Utd... these were high visibility in UK stores), they didn't get Tomb Raider, they got Hitman 2 far too late, outside of that EIDOS support was non-existant (something I believe the new guy at SCi says he's gonna fix). Rockstar support was even worse.
Halo was the new goldeneye. GTA was the generation's own phenomenon (see Mario 64, Zelda, Tomb Raider, FF / MGS). Nintendo had neither, and didn't make too much of a fuss about games that could have caught on imo (Monkey Ball, Wario Ware)
It was preferable to buy third party (multiplatform) games on other systems because they were online or had better graphics. If the Revolution version of a multiplatform game is worth getting, Nintendo should communicate why. Nintendo needlessly lost the Burnout franchise for example, which was actually performing well on Gamecube. Games like Timesplitters 3 were automatically inferior.
IN STORE PRESENCE
The demo kiosks in stores are never wired to pads, demos of games are rarely updated. It might be preferable if Nintendo let people choose the games to promote with the kiosks (the stores may know their local customers better than Nintendo!), and maybe even use the full game disks rather than demos too.
Every indipendant store I have ever been in complains about how difficult it is to get things from Nintendo. There is a Indipendant store representative body in the UK IIRC. Nintendo should maybe work even more closely with them.
Things should never have been allowed to degenerate with Dixons group. Gamecube presence (or lack of) in Dixons, Currys, Comet and PC World sent out the wrong message. Gamers don't shop in Toys R Us as much anymore, they shop in consumer electronics stores, big media stores like HMV and specialists like GAME.
HARDWARE PRICING INSANITY
It made no sense to have the GBA at a slightly lower price than Gamecube, which it has been for most of the generation. Either the GBA should have been cheaper, or the cube should have been dearer. GB Micro and DS being so close in price can't be good either imo.
Why was there never a console + handheld bundle?
THE EA ADS ARE GOOD
Whatever exclusive deal Nintendo has in place with EA is a good idea. Basically every EA ad I've seen on TV seems to suggest that the EA games in question are only out on Nintendo DS or Gamecube. Nice.
RESIDENT EVIL 4 WAS A GOOD EXCLUSIVE... BUT
But I didn't see one advert on TV. This was Nintendos best ace before Zelda, and they let it go by silently. Likewise Metal Gear Twin Snakes and other potentials...
POSITIVE THINGS ABOUT REVOLUTION
I personally wanna see Revolution called Nintendo Entertainment System. I don't mind if Revolution is the final name, but I just think that'd be awesome. Its so many Nintendo systems in one, I just think its quite suitable.
The aesthetic of the machine is brilliant. It looks nice (possibly the nicest looking of the three?)... Nintendo tended to go with oddball campaigns in the UK. The initial rotating "cube" ads were stylish, but they showed little of the system. The presentation clip from E3 with the remote emerging from the white liquid was slick, seeing people play but only have the suggestion of what they were playing? That was both smart and tantalising. I like that kind of direction... tease with style
Nintendo Wifi connection is brilliant, and has potential to be better.. that needs pimping. Gaybrush, wheres the European wifi site incidentally? That being late kinda took the shine off the launch of it for me.
COPY OFF JAPAN?
Would it really be so bad to see some of the Japanese ads on TV? I know Nintendo has seperate advertising deals per region and stuff, but having seen some of the Japanese ads over the years, they're mad to not at least use some of them:
"Schools Out" was a great ad. Sure its full of Japanese people, but do Nintendo of Europe honestly believe people don't want to admit Nintendo is from Japan? They probably already know it. The scale of the ad was great, schoolkids rushing to the stores displaying all kinds of videogame-inspired powers, the shopkeeper turning around to see Mario clones everywhere... the racetrack logo. It wasnt even platform specific... and thats another thing Nintendo should consider. They're gonna have 3+ platforms to market next year, do they necessarily need 3 seperate campaigns?
The GB Micro 20th anniversary ads are chock full of nostalgia. The packaging of the Famicom Micro matches the theme. This is something the other guys can't do. Nintendo have 20 years of heritage to draw on, and they barely ever do it. Even the simple touches like the 'coin' sound when the Nintendo logo appears... brand reinforcing.