There are few instances in business that show that something can grow by holding the same structure that its held for the previous 30 years. For the future of videogame business we have to expand the market. We need to abandon the memories of past success and get back to the basics. In order to create products that can by enjoyed by anyone, the whole industry needs to make an effort. First unless we can increase the number of people who are willing to play, we can never expand the market. If we cannot expand the market, all we can do is wait for the industry to slowly die. Because Nintendo was the first and only ones to identify this issue, we have come up with a strategy. So I will explain a few of the topics weve undertaken. To expand the gaming population there are 3 main challenges:
1. First, we had to reengage the people who had stopped playing.
2. We had to attract new gamers.
3. Finally, and most important we had to introduce new products that appeal to veterans and new gamers alike.
