Rumor claims NVIDIA does not want to see more Intel GPUs from its partners Russian channel PRO Hi-Tech reports that NVIDIA is pressuring the largest partners to refuse working with Intel on the next-gen GPU launch. The report goes into saying that NVIDIA would go as far as ban such partners if...
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The report goes into saying that NVIDIA would go as far as ban such partners if they decide to launch GPUs based on Intel series. It is said that GPU supply limitations may apply if they decided to go with their plans. This is reportedly happening in China where such companies are now preparing for the launch of the new Intel series.
Unfortunately, the report has no evidence whatsoever, and it is extremely hard to confirm such information. However, PRO Hi-Tech is a well known channel which has strong connections with many companies, so there is no doubt something at play here. Furthermore, this would not be the first time NVIDIA is accused of something like this. Sadly, the person who has confirmed this to PRO Hi-Tech is unlikely to go on record:
The Nvidia GeForce Partner Program (GPP) was an initiative introduced by Nvidia in early 2018. The program aimed to establish closer relationships between Nvidia and its hardware partners to promote Nvidia’s GeForce brand and technologies. However, it faced controversy and was eventually canceled.
The controversy surrounding the GeForce Partner Program arose from concerns that it could potentially limit competition by forcing partners to exclusively align with Nvidia and not offer competing products, such as AMD Radeon GPUs. Critics argued that this could lead to reduced consumer choice and potentially anti-competitive behavior.
In response to the criticism and concerns, Nvidia decided to cancel the GeForce Partner Program shortly after its announcement. The company stated that the program had been misunderstood and that it was never intended to limit the availability of AMD products or hinder competition. Nvidia emphasized its commitment to an open gaming ecosystem and fair competition in the GPU market.
Intel has only just started making a change in the discrete GPU market with their Arc Alchemist series. The company’s gaming offer may not be as strong as RDNA3/ADA lineups, but Intel GPUs have other benefits, such as powerful encoding capabilities and large VRAM up to 16GB. Unfortunately, there are hardly any new brands appearing Intel GPUs and there is limited presence from ASUS, MSI and Gigabyte.