Bobby Roberts
Banned
I sometimes wonder about this myself. Like, who are they trying to market these films to?
The general audience.
They're gonna leverage the brand name to get people possibly interested. "Oh, it's that thing I'm kinda familiar with but I never actually watched."
Then they get to use all the critical acclaim that comes attached to the book and the movie as a means to make the thing look prestigious without having to actually show you anything.
Then they get to point to the fandom for this story going back multiple decades, building on itself as new generations of comics readers and animation fans stumble upon it in their own right.
All of that intended to get people who otherwise wouldn't give it a chance the feeling that its safe for them to finally give this thing the shot they otherwise never would have given it. "Well, I don't give a fuck about anime, and I'm not about to spend 200 bucks to read 2000 pages of a comic book, but this looks cool and all those other people who did do all that shit seem to like it, so I guess now is the time to hop on and see if I like it"