Donald Trump has referred to himself as a ratings machine, and judging from the recent viewership of Saturday Night Live, hes right.
Alec Baldwins searing send-up of the controversial president has helped lift SNL ratings to a 22-year high, according to Nielsen numbers.
Trumps campaign and the first few weeks of his administration have provided ample material for NBCs legendary live comedy show, currently in its 42nd season. Viewers are tuning in in droves.
Through late January, SNL was averaging 10.6 million viewers per episode including a seven-day window after the show airs this season, according to Nielsen metrics, up 22 percent from the comparable period last year.
Some of this is to be expected. SNL ratings typically rise during election years. (They jumped in 2008, too, partly driven by Tina Feys portrayal of Sarah Palin.) But the last time the show was doing better was in the early 1990s, when Dana Carveys portrayal of then-President George H.W. Bush and Phil Hartmans McDonalds-chomping Bill Clinton helped push ratings to almost 13 million viewers for the 1992-93 season. SNL ratings continued topped 10.6 million until the 1994-95 season.
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Alec Baldwin and Melissa McCarthy have been killing it in their roles. Kate McKinnon wasn't bad as Hillary, but not great either.
It does help that they've got bigger names in these parts too, I think.