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Former California Gov. Arnold Schwarzenegger is a master at marketing, having scaled to the top of three different professions.
But these days, the former bodybuilder and movie star is taking on perhaps his biggest sales challenge since he made Last Action Hero: Hes trying to get people to care about redistricting, the critical but arcane process of drawing political districts.
How those boundaries are drawn, block by block, once every decade, can determine which party controls the state legislatures and Congress. In many states, the process is overseen by a few politicians or whichever party dominates the legislature. That often leads to gerrymandering districts created to favor a single party.
This distortion perpetuates a system in which 98 percent of House members are regularly re-elected in politically safe districts and is a big reason gridlock continues in Washington: The same players return year after year with no real fear of competition at home.
That lack of competition, Schwarzenegger said, has made voters think the system is rigged. And that frustration, he said, led many to vote for President Trump.
People elected an outsider because of frustration, Schwarzenegger said. Thats one way of reaction. The other way is to fix the system.
The 70-year-old is at the forefront of a push to change that system.
Challenges to existing redistricting systems are moving through courts in several states, with a pivotal case scheduled to be heard by the Supreme Court next month. Former President Barack Obama said overhauling redistricting will be one of his post-presidency priorities. This month, the National Democratic Redistricting Committee, fronted by former Obama Attorney General Eric Holder and others, will ramp up its operations, focusing on changing redistricting procedures in several states, either through the ballot box or court challenges.
But Schwarzenegger could be the movements most influential voice.
Nobody is probably going to change their opinion about redistricting because President Obama and Eric Holder talk about it, said Eric Rauchway, a professor of history at UC Davis. They might if Schwarzenegger does. He has his own platform. Hes a celebrity. And hes a moderate Republican.
Plus, Schwarzenegger has redistricting street cred. In 2008, he led the passage of Proposition 11 that set up a nonpartisan citizens commission to draw the boundaries for Californias legislative seats. Two years later, voters approved a measure that enabled the commission to draw the lines for Californias congressional districts as well.
The key to talking about redistricting and gerrymandering, Schwarzenegger said, is to keep it simple.
The mistake that a lot of people make is to talk about the details, Schwarzenegger said during a recent phone interview. Dont start with the details, because then people see the pine needles but not the forest.
The twist: If the Republican Schwarzenegger and his allies across the political spectrum, including Obama, Holder and Common Cause, are successful in taking the redistricting out of the hands of partisan officials, theres every reason to believe that Democrats would benefit from a more neutral way of drawing the lines, Rauchway said.
But Schwarzenegger, who has tried to cultivate a post-partisan image since leaving office in 2011, disagreed that improving redistricting is designed to create a partisan outcome.
Its an issue where there should be no advantage or disadvantage to any party, Schwarzenegger said. It is meant to be an advantage for the people.
And thats why hes directing his pitch at the mass market.
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