Snapchat lost $2.2B last quarter, stock down 25% after-hours

Im actually surprised they lost money considering how aggressively they've been pushing ads and subs. The increase in ads has been very apparent.

Wonder if they'll start some sort of f2p model where they'll rotate new filters and let you buy your favourite.
 
I think there is value in snapchat and it could be fairly successful with smart monetizing, but they seem to overshot in my opinion.

Anecdotally, me and my friend group use snapchat quite a bit. It's the equivalent of picking something up at a tourist shop, showing it to a friend, saying this is neat, and going on with your life. It's useful for throwaway sharing.
 
I don't use Snapchat, I just use Instagram.

I was under the impression that Snapchat was more of a sort of IM sort of app along the lines of WhatsApp, Line, etc but for sharing short vids/pics with just your friends whereas Insta is more of a full-fledged social media for sharing with everyone? No?
It started off as just a messaging app for sharing photos that expire, but over the years they've added in text messaging, sending videos, sending money, video calls, stories (basically a newsfeed of people's updates that all your friends can see), interactive filters as well as original content from publications such as Bleacher Report, MTV, Comedy Central etc.

I did find it funny how unsubtle Instagram were in completely ripping it off, filters and all. I think Twitter is the only major social network that hasn't ripped them off at this stage.
 
I think the concept of Snapchat was pretty novel and cool. But the way people used it made me fucking hate Snapchat. Absolutely fucking hate it. And everyone I saw use it. It definitely was some irrational hate. But man. The people around me were using Snapchat to do stupid selfies and whatnot all the fucking time. When Instagram introduced Stories I kind of lost my shit for a while because of my hate for Snapchat lol. But Stories get used in a whole other way from my experience. I never see stupid ass selfies on Stories. And now I love Stories and use it all the time.
 
Snapchat is one of those things that's a great idea and people like it but it sucks as a business. How do you really monetize something like Snapchat? Any attempt to do so will cause you to hemorrhage users.
 
Twitter is totally going to be bought by Facebook, Google, Verizon, or Microsoft. Too big, too integrated to let it fail

Snapchat is totally dead man walking
Twitter is literally the direct outlet for the American president to address the country. it ain't going anywhere no matter much money it drains.
 
I don't think this is the downfall of snapchat as a lot of people seems to think it is.

They clearly are doing poorly at monetizing their platform, but they don't seem to be in any kind of dire straits.
 
Probably, more and more of my friends are using Instagram stories over snapchat.

Why? I'm guessing the higher userbase on Instagram and more views on your story is a factor.

I love SnapChat and thought Instagram Stories wouldn't really take off, but I was wrong. I'm seeing what you're seeing - people are slowly using Instagram Stories more than Snapchat among my group of friends. What I see between the two are identical videos basically, and I think that'll eventually turn into no one using Snapchat and everyone using Instagram Stories.
 
WTF, I literally just started using Snapchat maybe a month or 2 ago to try and catch up with the"it" crowd and now you tell me it's about to flop? So Instagram is where I should go next?
 
instagram stories is significantly more clunky than snapchat's are. plus on insta i follow tons of artists and celebs and such that i really don't want to view a huge story of, versus snapchat which is almost entirely people i really know, and the way you scroll through stories on IG, it's clunky, you can only see like 4 or 5 in the line at a time, versus snapchat where it's just a lot more intuitive and easy to cherry pick who i view by the nature of it being top down, really.

like i don't really want to see 5 seconds into an artists life where usually they're just begging you to buy prints or something, but i really like seeing their normal insta posts. versus a close friend where hey , seeing a minute of their life is pretty cool and even if it's mundane can bring up conversation points. it's just a diff in the platforms imo.
 
instagram stories is significantly more clunky than snapchat's are. plus on insta i follow tons of artists and celebs and such that i really don't want to view a huge story of, versus snapchat which is almost entirely people i really know, and the way you scroll through stories on IG, it's clunky, you can only see like 4 or 5 in the line at a time, versus snapchat where it's just a lot more intuitive and easy to cherry pick who i view by the nature of it being top down, really.

like i don't really want to see 5 seconds into an artists life where usually they're just begging you to buy prints or something, but i really like seeing their normal insta posts. versus a close friend where hey , seeing a minute of their life is pretty cool and even if it's mundane can bring up conversation points. it's just a diff in the platforms imo.

Instagram / Facebook will continue improving their implementation of Stories on the platform. Maybe you'll be able to opt out of stories for certain people that you follow etc. etc.

EDIT: In fact - it looks like you can already do this on iOS. I long pressed a story and it gave me the option to mute the person's story. Perhaps you could do this for those obnoxious celebrities?

The inherent advantage of Instagram over Snapchat is their audience. There's just a lot more people globally on Instagram - thus there's way more content. I personally think Snapchat will go the way of Twitter - except be even less influential because media companies won't use Snapchat as a main form of distribution.
 
Snapchat is losing me the moment messenger lets me send in chat images with the timer function of the encrypted messenger chat without actually starting an encrypted chat just for that.
 
One day we will all look back and realize that all these social media companies were obscenely overvalued garbage.

Worth billions of dollars? Seriously?

Can't wait until things that add real value to life take center stage once more. That won't be there case until cheap, clean, sustainable energy generation and storage are feasible.
 
One day we will all look back and realize that all these social media companies were obscenely overvalued garbage.

Worth billions of dollars? Seriously?

Can't wait until things that add real value to life take center stage once more. That won't be there case until cheap, clean, sustainable energy generation and storage are feasible.

What does real value mean? No one talks about medicine anymore I guess. When will pharmaceuticals and hospitals get their turn to make a buck!
 
They still have a huge market. High school students are their core, and I imagine the 18-25 market is not far behind. Hell, I work at a K-8 school and see plenty of students, mostly those in MS, using it on a routine basis.

Our school even recently sent out an email about "Snapstreaks" and the effect it's having on kids and their friendships. With all that said, hearing about these $200 glasses bombing isn't all that surprising. Their market is teens and young adults. That group can't afford $200 devices and most parents aren't going to be buying those for their kids.
 
What does real value mean? No one talks about medicine anymore I guess. When will pharmaceuticals and hospitals get their turn to make a buck!

Things that enhance our engagement socially face to face or help us survive in the actual physical world without destroying our ecosystem in the process: basically reinventing all infrastructure, energy production/storage, and manufacturing so that it is sustainable and more easily accessible. Also reinventing city planning for the new age to support such developments. We are still living in the winding down of the telecommunication/digital revolution (i.e. 3rd wave industrial revolution). It is time to shift capital towards making the 4th wave industrial revolution a reality (i.e., the Sustainsble infrastructure revolution).
 
Reminds me of when the internet first started up and all those IPOs started popping like crazy. I still don't quite understand how these apps ever expect to make money when monetization means they're probably going to start destroying their user base. Let alone generate enough profits that their market cap could ever justifiably be 20 billion plus.
 
People don't have to view ads when using Snapchat, so how do advertisers feel about that? Why would you continue to advertise with Snapchat if that's the case?
 
Top Bottom