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Sony hits 7m mark in UK

Solid

Member
24 March 2005 by Lisa Foster

The PS2 installed base in the UK has this week hit the seven million unit mark.
Another major milestone for the Sony console, the situation is even more impressive considering the major stock shortages on hardware suffered by the games giant over Christmas and into the New Year. The six million mark was only reached in November.

“We’re not exactly in a full stock situation, but things have very much improved and the weekly run-rate we’re seeing at the moment is satisfying the demand and making up for the shortages we experienced over Christmas,” SCE UK boss Ray Maguire told MCV.

“Hardware sales on a weekly basis are higher than ever for this time of year, which means that we’re more or less on track to achieve our forecasts, despite the shortages over Christmas.”

We’re at a great price point, the stock situation has improved and we have a great software line-up,” added Maguire.
 
jarrod said:
Holy crap. In the UK alone PS2 has outsold GC and Xbox combined over all of Europe. Sony Country indeed!

Holy crap. They increased the installed base by 16% in 5 months. With a shortage :lol

2005 - Year of the Playstation
 
Deepthroat said:

Agreed.

Example #1: I'm watching The Champions League in polish TV. Every break there are some uber-cool Playstation commercials lead by the "Live in your world, play in ours" slogan.

Note: Finding a console/gaming oriented commercial in polish TV is like finding a bottled Aqua Minerale on Sahara desert.

Example #2: there's this polish FREE weekly newspaper called "Good Morning". You can find it every week under your doors. The latest issue's cover is, lo & behold, a huge-ass GT4 sponsored text (the WHOLE FRONT PAGE).

Note: "Good Morning" is home & garded oriented paper. Think something Martha Stewart's style.

Xbox is known (barely) here as this huge, ugly brick that has Halo and can't play Gran Turismo.

I can't imagine the PS3 hype in Europe. It will be kerrazy.
 
Borys said:
Agreed.

Example #1: I'm watching The Champions League in polish TV. Every break there are some uber-cool Playstation commercials lead by the "Live in your world, play in ours" slogan.

That's gotta be the best slogan ever because of how true it actually is.
 
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