Sony Interactive Entertainment announces ChinaJoy 2025 lineup

nial

nial

Gold Member
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Sony Interactive Entertainment Shanghai has announced its lineup for ChinaJoy 2025, which will run from August 1 to 4 at Shanghai New International Expo Centre.

The lineup of games playable at the Sony Interactive Entertainment booth are as follows:

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Watch a trailer showcasing the booth below.

PlayStation at ChinaJoy 2025 Lineup Trailer




nial said:
Partial streaming schedule announced:

Live Stream Schedule

(All times are China Standard Time.)


August 1

  • 12:00 to 12:45 – ASTRO BOT Gameplay Session – Featuring game content creator OopsChief.
Lci2MAhk8T0JBsB9.jpg

  • 13:00 to 13:45 – Sonic Racing: CrossWorlds Gameplay Session – Featuring game content creator Q-kun and Sonic Racing: CrossWorlds marketing manager Huizi.
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yXj3qbqXlYeJMKXN.jpg



August 2

  • 11:00 to 11:45 – Helldivers II Gameplay Session – Featuring HD2 Intelligence Station.
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  • 12:00 to 12:45 – Lost Soul Aside Gameplay Session – Featuring producer Yang Bing and Sony Interactive Entertainment Shanghai production director Bo Bao.
4PcSLUYdAwMQoBMh.jpg

  • 13:00 to 13:45 – PRAGMATA Gameplay Session – Featuring producer Naoto Oyama.
2FGDUUW189LefrpO.jpg

vtIeh6fiHJViTR7n.jpg



August 3

  • 12:00 to 12:45 – Nioh 3 and Dynasty Warriors: Origins Gameplay Session – Featuring Nioh 3 producer Kohei Shibata and Dynasty Warriors: Origins producer Tomohiko Sho.
klOav1EixU4y082s.jpg

6lO3s92CwDVDx68l.jpg

  • 14:00 to 14:45 – Arknights: Endfield Gameplay Session – Featuring the Arknights: Endfield production team.
mRQPM5cTlk075biP.jpg

ETPvTg7Cm5Khii5M.jpg


More live streams to be announced.

www.gematsu.com

ChinaJoy 2025

ChinaJoy 2025 will run from August 1 to 4 at Shanghai New International Expo Center in Shanghai, China. Sony Interactive Entertainment (PlayStation) Live Stream Schedule Where to Watch: Bilibili, T…
www.gematsu.com www.gematsu.com
Click to expand...
 
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Console war bait
Sony when it comes to China ''I sure love leaving the Japanese market, finally no Nintendo in sight over here''.
 
Damn, that's where all the GamesCom budget went lmao.

That's what it looks like when Sony actually puts effort into presentations. Just wish they'd do it more often.

Also, is there new Wukong content that I haven't been paying attention to? Or is it going to be a China staple every year from now on?
 
Memati187 said:
What exactly is the hero program?
Click to expand...
sonyinteractive.com

Hero Project Vendor Program

Sony Interactive Entertainment launched the Hero Project incubator programs to identify and support high-quality console game development teams and projects. Since their inception, they have offered emerging game development talent consultation support in the form of technology, funding...
sonyinteractive.com sonyinteractive.com
www.playstation.com

China Hero Project | PlayStation

The China Hero Project is a PlayStation mentoring and support initiative for China-based game developers, giving them the opportunity to develop amazing and imaginative games that can reach a worldwide audience.
www.playstation.com www.playstation.com
www.playstation.com

MENA Hero Project | PlayStation

Middle East North Africa Hero Project is a new incubator programme founded by Sony Interactive Entertainment focused on identifying and supporting emerging developer talent from the Middle East and North Africa.
www.playstation.com www.playstation.com
www.playstation.com

India Hero Project | PlayStation

"India Hero Project (IHP)" is a new incubator program focused on identifying and supporting emerging talent from the region. This India-centric program was launched by Sony Interactive Entertainment for Indian game developers.
www.playstation.com www.playstation.com
 
Hoping we also get to see some PS5 gameplay footage soon for some of the hyped upcoming CN gachas like Arknights Enfield, NTE, or Azure Promilia.
 
Zacfoldor said:
Agree. China is coming out swinging with these action games and I bet they find an audience.
Ill Allow It Spanish GIF
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As i said before, I never like China communist regime but about the games that China make, they are impressive and very based. Phantom blade and Lost souls with Sony developers help will surely be impressive. As much as we hated the bad decisions of Sony lately specially gaas and wokeness and dei in California office, the Hero and mena projects of Sony in Asia is great strategy and now bearing fruit.
 
Awesome booth, but nothing from the line-up interests me in any way.

Art direction and cinematography from the Chinese devs is looking good though.
Interesting to see how Chinese games evolve in the coming decade or so.
 
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Loomy said:
Damn, that's where all the GamesCom budget went lmao.

That's what it looks like when Sony actually puts effort into presentations. Just wish they'd do it more often.
Click to expand...

Not really, Sony hasn't been at a Gamescom in over half a decade and I don't expect that to change. (And although Nintendo and MS will have booths there, it's unlikely they will have major announcements there, even though Nintendo has a new console out to support it'll I would bet just be a hands-on even with current and Christmas Switch 2 games.)

And of the games at their booth, only one is actually Sony's game. A few others are from their China Hero Project program, but Sony rarely publishes games from that incubation system (many even go out multiplatform.) It's been a while since the games inducted into CHP Phase 3 (which is how Sony spaces out the program,) so maybe Sony will announce a Phase 4 and some new games, or maybe they'll sign a contract with a new Chinese studio to make another game like StellarBlade, so maybe they'll have a big announcement. But quite possibly not.

This booth (and Sony's presence at ChinaJoy has been since the show started, way back in 2004 when Sony had a presence there to get interested in the even-then-aging-but-everpresent PS2 console) is to get people to know the PlayStation brand. That, and to have some meeting rooms for China Hero Project further negotiations. It's not an event where Sony will have a keynote to lay out the future of PS, its not a gound-zero for global megaton announcements. ChinaJoy is a show for China's gamers and game makers, and we elsewhere in the world will draft off of it but it's not like an E3 or what people think a Gamescom should be.

...That said, sure, I do agree with you that it would be nice if Sony just put on a show again every once in a while outside of China, even if there's no longer a full tent of stars to trot out.
 
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CamHostage said:
Not really, Sony hasn't been at a Gamescom in over half a decade and I don't expect that to change. (And although Nintendo and MS will have booths there, it's unlikely they will have major announcements there, even though Nintendo has a new console out to support it'll I would bet just be a hands-on even with current and Christmas Switch 2 games.)

And of the games at their booth, only one is actually Sony's game. A few others are from their China Hero Project program, but Sony rarely publishes games from that incubation system (many even go out multiplatform.) It's been a while since the games inducted into CHP Phase 3 (which is how Sony spaces out the program,) so maybe Sony will announce a Phase 4 and some new games, or maybe they'll sign a contract with a new Chinese studio to make another game like StellarBlade, so maybe they'll have a big announcement. But quite possibly not.

This booth (and Sony's presence at ChinaJoy has been since the show started, way back in 2004 when Sony had a presence there to get interested in the even-then-aging-but-everpresent PS2 console) is to get people to know the PlayStation brand. That, and to have some meeting rooms for China Hero Project further negotiations. It's not an event where Sony will have a keynote to lay out the future of PS, its not a gound-zero for global megaton announcements. ChinaJoy is a show for China's gamers and game makers, and we elsewhere in the world will draft off of it but it's not like an E3 or what people think a Gamescom should be.

...That said, sure, I do agree with you that it would be nice if Sony just put on a show again every once in a while, even if there's no longer a full tent of stars to trot out.
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Showcasing many first-party titles would be pointless as they will not be officially released on the Chinese market anytime soon, Ratchet & Clank: Rift Apart and Horizon Forbidden West didn't release there until 2024, for instance. It will be the case for the PS5 version of Lost Soul Aside as well, but that's a Chinese-developed title and also releasing on PC day one, where it will be available in China at launch.
The PS2 was not released in China until December 2004, so that makes a lot of sense, actually.
 
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nial said:
Showcasing many first-party titles would be pointless as they will not be officially released on the Chinese market anytime soon, Ratchet & Clank: Rift Apart and Horizon Forbidden West didn't release there until 2024, for instance. It will be the case for the PS5 version of Lost Soul Aside as well, but that's a Chinese-developed title and also releasing on PC day one, where it will be available in China at launch.
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Sure, albeit not truly pointless as that's actually what Sony usually does; their ChinaJoy lineup last year had Ratchet, Horizon FW, Helldivers 2, and AstroBot, plus 3rd Party stuff like NBA 2K and EA Sports FC plus a Sword Art Online game and Gundam Breaker 4. (I don't know what the release date spread for all of those is in the Chinese market, maybe all of those were 2024/early-2025s? Probably everything is faster now and Helldiver might have prioritized the Chinese localization as a MP game, but if it's an international product.) The Sony 2023 lineup actually looked pretty similar, still Horizon FW (and the COTM VR2 game, also even Zero Dawn), still Ratchet, still Helldivers, but also GT7 and Sackboy and some 3rd Party global stuff. I can't find a good list of their announced 2021 or previous lineup (maybe they don't make that announcement usually?) but from what I remember of the show, it's a similar boat of kind-of-new and upcoming stuff, with the uptick in Chinese PS game makers and the CHP program shifting towards a lot more brand new software demos.

Sony's ChinaJoy presence is pleasantly old-school Sony showcasing. They bring their trunk of PS stuff there (which is a bit similar to their old E3 and Gamescom booths where they had their new releases and their upcoming stuff,) and then gave extra room to kiosks of partners which were helping move consoles and fill out the roster. It's timing, it's strategy, it's momentum-building, but in this case, it's local rather than global.
 
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nial said:
The PS2 was not released in China until December 2004, so that makes a lot of sense, actually.
Click to expand...

True, but that's what I'm saying, that Sony's ChinaJoy presence is specifically for China, even now when the games debuting there end up coming out worldwide. I mean, Sony came into ChinaJoy trying to sell PS2 to an audience now aware that there were already 3 GTAs and 2 Gran Turismos and all that stuff out there, that they were trying to sell the biggest console on the planet to a virtually new audience. They were hyping PS2 around the same time that the rest of the world was getting introduced to the upcoming PSP.

And all I was saying in the end there to Loomy (and I corrected the post a bit,) that it would be nice if Sony could do some of this old-school razzle-dazzle showmanship elsewhere in the world again, aside from video shows. But then again, A) they don't have the breadth of lineup that they used to, and B) putting on a giant show for 300k visitors is still a drop-in-the-bucket effort when trying to reach billions of gamers across the globe with one big show.
 
CamHostage said:
Sure, albeit not truly pointless as that's actually what Sony usually does; their ChinaJoy lineup last year had Ratchet, Horizon FW, Helldivers 2, and AstroBot, plus 3rd Party stuff like NBA 2K and EA Sports FC plus a Sword Art Online game and Gundam Breaker 4. (I don't know what the release date spread for all of those is in the Chinese market, maybe all of those were 2024/early-2025s? Probably everything is faster now and Helldiver might have prioritized the Chinese localization as a MP game, but if it's an international product.) The Sony 2023 lineup actually looked pretty similar, still Horizon FW (and the COTM VR2 game, also even Zero Dawn), still Ratchet, still Helldivers, but also GT7 and Sackboy and some 3rd Party global stuff.

Sony's ChinaJoy presence is pleasantly old-school Sony showcasing. They bring their trunk of PS stuff there (which is a bit similar to their old E3 and Gamescom booths where they had their new releases and their upcoming stuff,) and then gave extra room to kiosks of partners which were helping move consoles and fill out the roster. It's timing, it's strategy, it's momentum-building, but in this case, it's local rather than global.
Click to expand...
It's probably that they're not having the console publishing license for much at the moment or any time soon, me thinks. I have a feeling that they will announce new first-party CHP games there.
 
nial said:
It's probably that they're not having the console publishing license for much at the moment or any time soon, me thinks. I have a feeling that they will announce new first-party CHP games there.
Click to expand...

Potentially, but that's conjecture and hope.

Sony may announce a global deal with more existing CHP developers to publish their game worldwide. They may even announce CHP Phase 4. And they may even sign brand new games to PlayStation 2nd Party deals to publish them worldwide, as they did StellarBlade.

...Or, they may do none of that. Sony's already got a lot going on in China, and this may be a cruise year promoting known titles. (Unfortunately, I don't have a lot of confidence of surprises for new CHP announcements, as the Phase 3 slate is already bigger than normal and saddled with a few projects taking way longer than originally planned, plus other Hero Project programs elsewhere in the world have launched since then. So maybe nothing new there? I'd be happy to be surprised and proven wrong and you correct, for sure!)

Point is, Sony would be doing what it's doing at ChinaJoy this year whether it has great news to bring or not. There's normal "put on a show" work to be done there, one way or another.
 
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Partial streaming schedule announced:
Live Stream Schedule

(All times are China Standard Time.)


August 1

  • 12:00 to 12:45 – ASTRO BOT Gameplay Session – Featuring game content creator OopsChief.
Lci2MAhk8T0JBsB9.jpg

  • 13:00 to 13:45 – Sonic Racing: CrossWorlds Gameplay Session – Featuring game content creator Q-kun and Sonic Racing: CrossWorlds marketing manager Huizi.
nxDIdccLdtD8COqg.jpg

yXj3qbqXlYeJMKXN.jpg



August 2

  • 11:00 to 11:45 – Helldivers II Gameplay Session – Featuring HD2 Intelligence Station.
fjSvANGwhgLLEt48.jpg

  • 12:00 to 12:45 – Lost Soul Aside Gameplay Session – Featuring producer Yang Bing and Sony Interactive Entertainment Shanghai production director Bo Bao.
4PcSLUYdAwMQoBMh.jpg

  • 13:00 to 13:45 – PRAGMATA Gameplay Session – Featuring producer Naoto Oyama.
2FGDUUW189LefrpO.jpg

vtIeh6fiHJViTR7n.jpg



August 3

  • 12:00 to 12:45 – Nioh 3 and Dynasty Warriors: Origins Gameplay Session – Featuring Nioh 3 producer Kohei Shibata and Dynasty Warriors: Origins producer Tomohiko Sho.
klOav1EixU4y082s.jpg

6lO3s92CwDVDx68l.jpg

  • 14:00 to 14:45 – Arknights: Endfield Gameplay Session – Featuring the Arknights: Endfield production team.
mRQPM5cTlk075biP.jpg

ETPvTg7Cm5Khii5M.jpg


More live streams to be announced.
Click to expand...
www.gematsu.com

ChinaJoy 2025

ChinaJoy 2025 will run from August 1 to 4 at Shanghai New International Expo Center in Shanghai, China. Sony Interactive Entertainment (PlayStation) Live Stream Schedule Where to Watch: Bilibili, T…
www.gematsu.com www.gematsu.com
 
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Thick Thighs Save Lives said:
Hoping we also get to see some PS5 gameplay footage soon for some of the hyped upcoming CN gachas like Arknights Enfield, NTE, or Azure Promilia.
Click to expand...
I'm answering myself here: it's now confirmed that we'll see Arknights Enfield gameplay on PS5 at ChinaJoy.

At the "Chinajoy" PlayStation booth on August 3, programs for *Nioh 3*, *Dynasty Warriors: ORIGINS*, and *Arknights: Endfield* will be broadcast.

This will be the first time the PS5 version of *Endfield* is prominently featured.
Click to expand...

 
nial said:
It's probably that they're not having the console publishing license for much at the moment or any time soon, me thinks. I have a feeling that they will announce new first-party CHP games there.
Click to expand...
I called it!
 
Sony's China Hero Project Flooded with Over 200 Game Submissions

Article:
"More than 200 games submitted applications in the third phase alone," Bao said. "Some of these developers have even used their involvement in the project as leverage to attract additional investment."

The China Hero Project, much like the company's India Hero Project, is PlayStation's long-term initiative to support promising game developers out of China with funding, training, promotion, and access to global partners and markets.

Selected projects receive a service package valued at over 1 million yuan (approximately $140,000), along with mentorship from veterans of AAA studios and introductions to investors and publishers.

Sony Shanghai also makes direct investments is some projects it deems promising, although not all teams receive funding from PlayStation. "If a game is fun and high quality, that's enough for us," Bao explained.

The third phase of Sony's China Hero Project has selected 9 to 10 games so far, and they're preparing to launch phase 4 soon. With 19 total games selected across the first three phases, 10 already released and 9 in development, the program is now entering its fourth phase with even stronger industry attention.

As China's game development scene matures, Sony seems to be taking a keen interest in the market. With Xbox pretty much out of the picture at this point, it is the perfect time for Sony to invest heavily in the Chinese market as well. The large number of applications highlight the hunger and potential of Chinese Studios looking to reach a global audience through PlayStation.

China Hero Project seems poised to remain a key player in shaping the future of China's console game development scene.
 
The place where SP games actually grow and have potential
It's because China market is 99% GaaS and balanced split is around 80-85% GaaS/15-20% SP, so there quite some room for SP games there
(Korea too, but they are kinda slow on uptake)
 
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