Sony worded it was like PS+ monthly price would of gone up 5$ that is why they turned it down
No, it's completely optional.
It gives you the opportunity to essentially rent EA's new releases around 5 days ahead of release date (game progress then carries over if you decide to buy the game on release) as well as instant access to a library of older games (much like PS+ or GwG). In addition, you get 10% off all EA's DLC and digital game purchases.