The more I think about it the less I like it and I thought it was a scam at first sight. It's basically EA trying to take a bigger share of the day 1 sales by pushing them to digital. Like they've done with Titanfall not being physical copies in the bundles. Eliminating second hand sales as best they can.
well, its business, and there is a (profitable) meaning trying to accomplish that.
what you should be caring about, is if this proposal makes sense to you, and your playing and spending habits.
its an
option you have, so if it makes sense for you, use it.
if you can get the games you want through used channels or else in a better price or in a more agreeable manner, by all means you should go for that.
but one company trying to gain back some profits of their products that somebody else is taking (used games), I dont condemn it if it is not unethical, breaking the law in a way I care about, or if I see that it does not harm my interests.
in this case, I may think that for many people, this is an interesting proposal.
me, I already subscribed for a year, and keeping an eye to where this one goes..