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Chicago Tribune
Starbucks will expand its evening alcohol and light bites menu, which includes bacon-wrapped dates and Malbec wine, to thousands of stores, Chief Operating Officer Troy Alstead said in a phone interview.
The rollout, which can help boost sales, will take several years, he said.
"We've tested it long enough in enough markets -- this is a program that works," he said. "As we bring the evening program to stores, there's a meaningful increase in sales during that time of the day."
Starbucks will expand its evening alcohol and light bites menu, which includes bacon-wrapped dates and Malbec wine, to thousands of stores, Chief Operating Officer Troy Alstead said in a phone interview.
The rollout, which can help boost sales, will take several years, he said.
"We've tested it long enough in enough markets -- this is a program that works," he said. "As we bring the evening program to stores, there's a meaningful increase in sales during that time of the day."