I find it rather comical that Panera Bread is their target. Don't know about the rest of you guys but I've been into my local Panera Bread a few times and while their soup was passable the bread (which is apparently what they specialize in, going by the name) was absolutely rock hard and not particularly tasty. And I'm no foodie or anything either, the fresh breads from my local Publix or even Super Walmart bakeries are way better. If my Panera Bread is anything to go by, I don't think this is much of an improvement over what Starbucks already has.