Sun Microsystems Joins Blu-ray Disc Association as Contributing Member

And the hits keep on coming. Not quite the 4th horse they used to be, but still a major force, especially lately.

http://biz.yahoo.com/bw/050106/66039_1.html


Thursday January 6, 8:00 pm ET

Company's Java Technology Boosts the Many Interactive Features that Set Blu-ray Disc Apart as a Revolutionary Step in Home Entertainment

HOLLYWOOD--(BUSINESS WIRE)--Jan. 6, 2005-- Sun Microsystems, the creator and leading advocate of Java(TM) technology, has joined the Blu-ray Disc Association (BDA) as a contributing member.

Sun joins the growing list of computing, consumer electronics, media, manufacturing, gaming and entertainment companies supporting the Blu-ray Disc platform.

"Blu-ray Disc offers a compelling, interactive entertainment and gaming platform that leaps substantially past current DVD standards," said Eric Chu, director, consumer and mobile systems group of Sun Microsystems. "We look forward to playing a key role in supporting Blu-ray Disc's inclusion of the Java platform to provide a unique set of interactive capabilities that will create new revenue opportunities for content vendors who use Blu-ray Disc for their movies, games or other products."

"Sun's addition to the Blu-ray Disc Association is another example of the tremendous, widespread support for Blu-ray Disc," said Maureen Weber, General Manager, Optical Storage Solutions Business, Hewlett Packard. "Sun's participation will be instrumental in the development of the many interactive features that set Blu-ray apart as a truly revolutionary step in home entertainment."
 
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