Marketer Buy Creative Agency
American Home Health One 30-second spot in the second pod of the second half The creative is humorous, using people in biosuits to illustrate the strength of its PS line of home antibacterial soaps and disinfectants. Ronin Advertising Group, Coconut Grove, Fla.
Ameriquest Mortgage Co. Two 30-second spots No details at this time DDB, Los Angeles
Anheuser-Busch 10 spots throughout the game No details at this time Various agencies
Bayer One 30-second spot in the first quarter Spot will focus on Aleve brand Energy BBDO, Chicago
Buena Vista Pictures One spot, length unknown Will promote "Shaggy Dog" remake starring Tim Allen In-house
Burger King One 60-second spot after kick-off One of a new series of ads with the King going head to helmet with NFL players Crispin Porter & Bogusky, Miami, Fla.
Career Builder.com Two 30-second spots Expect another humorous spot as the monkeys are back for another year Cramer Krasselt, Chicago
Emerald of California One 30-second spot in fourth quarter The humorous spot builds on the word-game approach Emerald took last year using the letters E and N. It focuses on a druid and a machete enthusiast Goodby Silverstein & Partners, San Francisco
ESPN One 60-second spot The spot will launch Mobile ESPN, the network's mobile-phone service that delivers ESPN-branded sports content Arnold, Boston
FedEx Details unknown No details at this time BBDO, New York
Ford Motor Co. One 30-second spot Ford is keeping mum but is very likely to push its crucial new Fusion sedan JWT, Detroit
General Motors Corp.'s Cadillac One 60-second spot in the second quarter The company declined to provide details but is expected by many to advertise its redone Escalade Sport Utility, which the marketer said would be awarded to the game's Most Valuable Player as part of Cadillac's official game sponsorship Agency
Nationside Insurance One 30-second spot in second break of the third quarter Celebrity spot is part of its "Life Comes at You Fast" branding campaign TM Advertising, Irving, Texas
New Line Cinema One Spot, length unknown Spot will promote "Running Scared," an action thriller with Paul Walker In-house
Procter & Gamble Co. Details not known IT will push the five-blade Gillette Fusion razor. It's not known whether the ad will feature Gillette's top pitchman, soccer star David Beckham BBDO, New York
Pepsi-Cola Co. Four 30-second spots Marketer will use at least one ad to push Diet Pepsi brand, which is the official beverage of the NFL. No details available on the theme of the creative at this time DDB, New York
Sony Pictures Details Unknown Likely to promote upcoming titles such as "Pink Panther" and "The Da Vinci Code." In-house
Sprint Two 30-second spots, one in second quarter and one in the third, plus sponsor of half-time show featuring the Rolling Stones Agency is testing four humorous spots; one was created by a special effects master that work on "The Lion, Witch & the Wardrobe." TBWA/Chiat Day, New York
Subway Details unknown Details unknown at this time MMB, Boston
Unilever Details unknown Details unknown at this time Agency unknown
Warner Bros. Three 30-second spots Will promote three films -- "Poseidon," the remake of "Poseidon Adventure"; "V for Vendetta," with Natalie Portman; and "16 Blocks," a copy movie starring Bruce Willis and Mos Def In-house
