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[MIMIC]

Marketer: American Honda Motors' Honda brand
Buy: Two :30 spots, one in the first and one in fourth quarter
Synopsis: Will launch Honda’s first pickup truck, the Ridgeline


Marketer: AmeriQuest Mortgage Co.
Buy: Two :30 spots, first half and second half. Company is also the halftime sponsor.
Synopsis: The humorous campaign carries the tagline “Don’t Judge.” The two commercials feature everyday people who are caught in situations that are misinterpreted by observers.


Marketer: Anheuser-Busch
Buy: Five minutes of airtime throughout the game
Synopsis: One spot in contention pokes fun at last year’s halftime show. Work will highlight Budweiser and Bud Light brands and will include the Cyldesdale horses and a “don’t drink and drive” spot that will air in the fourth quarter.


Marketer: Buena Vista Pictures
Buy: Unknown
Synopsis: Will promote the movie The Pacifier.


Marketer: CareerBuilder.com
Buy: Two :30 spots
Synopsis: Unknown


Marketer: Cialis
Buy: One :60 spot, third quarter
Synopsis: The commercial for the Eli Lilly and Icos Corp. erectile dysfuntion drug features adult couples in romatic situations.


Marketer: Cosentino USA, Houston
Buy: :30 spot, second quarter
Synopsis: This silestone countertop company ad features high-profile athletes including Dennis Rodman and Mike Ditka.


Marketer: Emerald of California
Buy: :30 spot
Synopsis: Emerald’s nut product and mythological icons, including Santa Claus, a unicorn and the Easter Bunny, will be featured.


Marketer: FedEx
Buy: :45 spot, third break, second spot in the first quarter
Synopsis: Company will break a new spot featuring actor Burt Reynolds and emphasize its overall express, ground, Kinkos and freight services.


Marketer: Frito-Lay
Buy: :30 spot in second quarter
Synopsis: Humorous spot featuring M.C. Hammer


Marketer: Godaddy.com
Buy: Two:30 spots, first quarter and fourth quarter
Synopsis: Parody of media censorship as Go Daddy Girl appears before committee.


Marketer: General Motor's Cadillac
Buy: :60 spot, second quarter (undecided about whether to split the buy). Also has a five-second billboard in the second quarter, 3 :30 spots in postgame.
Synopsis: Will tout Cadillac’s performance V series versions of the STS sedan, CTS sedan and XLR sportscar and the cars’ ability to go from 0 to 60 mph in under five seconds.


Marketer: McDonald's
Buy: :30 spot
Synopsis: Corporate brand work


Marketer: MGM Studios
Buy: Unknown
Synopsis: Unknown


Marketer: MBNA Corp.
Buy: :30 spot, in first quarter (B spot in a three commercial pod)
Synopsis: Employs the tagline “If you’re into it, we’re into it.” According to the company, the campaign seeks to draw attention to the fact that MBNA issues credit cards for thousands of affinity organizations.


Marketer: McIlhenny Company's Tabasco
Buy: One :30 spot during first break, third quarter
Synopsis: The new spot “Tan Lines” will feature an unexpected twist that depicts the unique qualities of what the company refers to as its “granddaddy” traditional Tabasco pepper sauce. The spot is expected to continue airing this year on national cable along with another spot featuring the Tabasco Chipotle Pepper sauce.


Marketer: Napster
Buy: One :30-spot, third quarter
Synopsis: Subscription music download service to rival iTunes. Ad kicks off $30 million ad campaign.


Marketer: Novartis' Ciba Vision
Buy: :30-spot, first quarter
Synopsis: Will promote new product launch 02Optix. The Super Bowl will feature a “directors cut” of an ad currently on air.


Marketer: Olympus Imaging America
Buy: Two :30 spots
Synopsis: Will highlight m:robe 500, a digital music player.


Marketer: Paramount Pictures
Buy: Two :30 spots
Synopsis: Will promote two movies, War of the Worlds and The Longest Yard.


Marketer: Pepsi-Cola Co.
Buy: 2.5 minutes of airtime
Synopsis: The company is currently shooting work that will focus on corporate branding in addition to spots for Diet Pepsi and a Pepsi/iTunes promotion.


Marketer: Sony Pictures
Buy: :30 spot
Synopsis: Promoting upcoming titles including Hitch, starring Will Smith.


Marketer: Staples
Buy: :30 spot, third quarter
Synopsis: Existing spot that launched current 'Easy Button' campaign.


Marketer: Subway
Buy: One :60 in fourth quarter
Synopsis: Also running two :30 spots in each hour of the pre-game show. Promotes toasted sandwiches


Marketer: Unilever
Buy: :30 spot, first half
Synopsis: New campaign to reposition Degree antiperspirant is the first work on the brand by a new agency and Unilever’s first appearance on the Super Bowl in recent memory.


Marketer: Universal Pictures
Buy: :30 spot
Synopsis: Unknown


Marketer: Warner Bros.
Buy: Two :30 spots
Synopsis: Unknown though expected to promote upcoming releases including Batman Begins, Charlie and the Chocolate Factory, and The Dukes of Hazzard.


Marketer: Visa
Buy: :30 spot, first half
Synopsis: For Visa Check Card and will likely promote current tagline, “Everywhere You Want to Be”


Marketer: Verizon Wireless
Buy: :60 spot
Synopsis: Promotes new VCast Service that offers TV-quality video for cell phones.


Marketer: Ford Motor Co.'s Volvo
Buy: :30 spot, third quarter
Synopsis: Launch campaign for V8-powered version of Volvo XC90 sport utility vehicle

-1 For less crassness

BONUS: Unaccepted 2005 ad

 

[Mike Works]

Marketer: Napster
Buy: One :30-spot, third quarter
Synopsis: Subscription music download service to rival iTunes. Ad kicks off $30 million ad campaign.

Kicks off?? I think you kind of just used your entire budget in 30 seconds there, dudes.

 

[MIMIC]

Kicks off?? I think you kind of just used your entire budget in 30 seconds there, dudes.

You can see the ad here

The first line for me would say $0 for 10,000 songs.

 

[FoneBone]

-1 For less crassness

BONUS: Unaccepted 2005 ad

That ad is awesome. Also, what's with MC Hammer? He's also in a pretty good ad for Nationwide that was shown during the pregame.

 

[MIMIC]

It's weird that that Cialis commercial (which mentions a FOUR HOUR ERECTION) can air, but an ad that mildly spoofs last year's "wardrobe malfunction" (which has essentially itself has become a pop-culture icon) was pulled.

Really dumb.

 

[MIMIC]

:lol They just showed the MC Hammer (Nation Wide) commercial.

 

[FoneBone]

:lol They just showed the MC Hammer (Nation Wide) commercial.

I hope that ad goes online soon, because it's not on Nationwide's site yet...

 

[Phoenix]

Marketer: Godaddy.com
Buy: Two:30 spots, first quarter and fourth quarter
Synopsis: Parody of media censorship as Go Daddy Girl appears before committee.

WTH! Spots must be cheap this year.

 

[MIMIC]

WTH! Spots must be cheap this year.

According to Nielsen Media Research, this years ad cost per 30 seconds is $2,400,000.

 

[MIMIC]

I think the first Budweiser commercial (with the pilot jumping out of the plane) was the funniest one. :lol :lol

And what was with that car commercial being shown FOUR FUCKING TIMES???? (and one right after the other).

 

[Smiles and Cries]

http://dyn.ifilm.com/superbowlads/

all ads should show up on that page soon

 

[worldrunover]

Ameriquest had the funniest commercials IMO.

 

[Dan]

Ameriquest had the funniest commercials IMO.

Yup, and that Degree ad. Those were the best. And the Batman Begins spot of course.

 

[The Faceless Master]

the fedex commercial with burt reynolds pretty much owned alot of the other commercials because of it's blatantness...

i swear when i saw the commercial with the monkeys or the one with the bird, or commercials with a last second flash, and several others, i was thinking "what number was that in the rules from that fedex commercial" and laughing...

 

[MIMIC]

i swear when i saw the commercial with the monkeys or the one with the bird, or commercials with a last second flash, and several others, i was thinking "what number was that in the rules from that fedex commercial" and laughing...

:lol Yeah.

But we all know that the commercial with the soldiers coming back from overseas will be at the top of the headlines. It was great commercial, nonetheless.

 

[MIMIC]

http://dyn.ifilm.com/superbowlads/

all ads should show up on that page soon

Thanx.

 

[Smiles and Cries]

damn I had to click that Triumph link at iFilm :lol :lol

I want to see the tabasco ad damn

 

[JJConrad]

the fedex commercial with burt reynolds pretty much owned alot of the other commercials because of it's blatantness...

i swear when i saw the commercial with the monkeys or the one with the bird, or commercials with a last second flash, and several others, i was thinking "what number was that in the rules from that fedex commercial" and laughing...

That one was my favorite. For the entire first half, I couldn't help but compare all the other comercials like it.

Batman Begins looked good. War of the Worlds looks decent. What on earth was the Pacifier? Vin Diesel, there's a career not in the tank.

I liked the half-time show. It wasn't over-crowded with a million pop stars. Could of used more boobies.

 

[FoneBone]

Now, where can I get downloadable versions of these?...

 

[Smiles and Cries]

check Apple too http://www.apple.com/trailers/

it has the movie ones shown during the game

 

[lexy]

GoDaddy.com wins. Hawt.

GoDaddy.com > Tobasco. :lol

 

[ManaByte]

The MC Hammer Lays ad was GREAT.

 

[Agent Dormer]

FedEx had the best one by far. Hilarious ad.

 

[olimario]

Marketer: FedEx
Buy: :45 spot, third break, second spot in the first quarter
Synopsis: Company will break a new spot featuring actor Burt Reynolds and emphasize its overall express, ground, Kinkos and freight services.

best ever :lol

 

[Smiles and Cries]

I love the way the kids threw Hammer back :lol

 

[olimario]

Burt Reynolds Fedex :lol
Office Monkey spots :lol

 

[aparisi2274]

I think the first Budweiser commercial (with the pilot jumping out of the plane) was the funniest one. :lol :lol

And what was with that car commercial being shown FOUR FUCKING TIMES???? (and one right after the other).

That Bud commercial with the pilot was great, and the other commerical with the cat, and the sauce, and the guy with the knife.

 

[Smiles and Cries]

Wow! the MasterCard mascots ad

iFilm updated the page

 

[FoneBone]

Odd... I definitely don't remember actually seeing the Brad Pitt ad during the game.

Now, where's that Nationwide ad, dammit?

 

[Mike Works]

I'm sorry, but that commercial with the white cat looking like it was gutted was tops.

 

[Father_Brain]

I'm having a problem with that iFilm site in Firefox - the QuickTime icon appears, but the ad doesn't. Can anyone help?

 

[Eminem]

The BEST commercial, hands down, was the Anheuser-Busch one with the soldiers at the airport. Far and away the best one all night.


As far as funny, I liked the "You're being robbed" one.

 

[FoneBone]

Nope, no such problems.

I have to say that this was a very, very good year for Super Bowl advertising -- so many ones I liked. Last year sucked.

 

[TheQueen'sOwn]

Don't be so quick to judge... lmao :lol

(cat)

 

[Ninja Scooter]

Gladys Knight's jiggling ass. That is all.

 

[Drozmight]

What's the song on the Toyota commercial? Sounds familiar for some reason.

 

[FoneBone]

Direct link for the FedEx ad:
http://a839.g.akamai.net/7/839/7705/v001/fedex.download.akamai.com/7705/ad/topten_hi.mov

 

[Mike Works]

The BEST commercial, hands down, was the Anheuser-Busch one with the soldiers at the airport. Far and away the best one all night.

Ugh, those were fucking terrible, just like all the other shit GO GO USA SOLDIERS ads and promotions and everything. Give me a fucking break.

 

[FoneBone]

Ugh, those were fucking terrible, just like all the other shit GO GO USA SOLDIERS ads and promotions and everything. Give me a fucking break.

It was well-made, but I just don't have much tolerance for stuff that mawkish. The worst was in 2002, when the Clydesdales kneeled in front of the Statue of Liberty... god, that sucked.

 

[CajoleJuice]

The two seconds of Vince Vaughn in that commercial for "Be Cool" were hilarious.

Personally, I thought the MC Hammer commerical was the best. It was just funny that the kids tossed him back over. That was awesome.

 

[Mike Works]

It was well-made, but I just don't have much tolerance for stuff that mawkish.

Not only is the Superbowl a univseral event (almost as much as the olympics in the sense of viewship), but applauding the troops for carrying out attacking another country under false pretenses? They should be applauded for their bravery, but fucking seriously. Just ridiculous.

 

[FoneBone]

Personally, I thought the MC Hammer commerical was the best. It was just funny that the kids tossed him back over. That was awesome.

Oh... if anybody can get me a direct link to that (as well as the Nationwide ad and the Ameriquest ones), it would be much appreciated.

 

[Malakhov]

Haha while watching the ads I got a link to "Jon Stewart Beats Up CNN Hosts" man did he own these fools from crossfire.

 

[kablooey]

Not only is the Superbowl a univseral event (almost as much as the olympics in the sense of viewship), but applauding the troops for carrying out attacking another country under false pretenses? They should be applauded for their bravery, but fucking seriously. Just ridiculous.

Yeah, that's what I thought. Came across as quite arrogant, imo. But if there's one thing we Americans are...it's arrogant.

(rolleyes)

 

[Drozmight]

Had they rolled off the plane and started shooting the place up... throwing grenades everywhere while the Starship Troopers theme played so loud sparks flew from my speakers... it would've been awesome.

 

[Mike Works]

Another good commercial was the Bud Light (I think it was that) with the airplane divers/parachuters where the pilot jumps out after the beer. Just the sound of his footsteps as he ran to the open door were hilarious for some reason.

And watching that army/beer commercial with the clapping in the airport, I thought it was going to turn out that there was someone like Tom Brady walking behind them and the whole joke at the end was that the crowd was clapping for him and not the army.

 

[Stuggernaut]

Anyone know what song is playing during that Olympus "let your pictures groove" spot?

 

[The Chosen One]

Ameriquest definitely had the two best commercials.

The Kwiki Mart robbery and the cat murder were HILARIOUS. I was rolling.

Though even with censorship, money talks. That can only explain how that erection commercial got through and others didn't.

And I didn't get the Tabasco commercial, but I liked it.

 

[BlackMage]

you missed the god damn blockbuster online ad that showed about a billion times. or was that during pre-game..

 

[Shinobi]

Heh, there were some great ads this year...the NFL Tomorrow ads never fail to amuse, the Ameriquest ads simply rocked, and Hammer mocking himself was priceless.