I love that Taco Bell is basically going hard towards exactly the kind of shit their clientele will love without a concern for their image. McDonald's could learn a thing or three from them.
With how well they're doing with Taco Bell, I am looking forward to their planned fast casual taco place. If they stay on message as strongly with that as they are here, for lack of a better phrase, it should be pretty awesome. Plus Quadoba (spelling?) needs some competition in my area. All of the family-run Mexican places are now a bit out of the way for me, and the Chipotle went under.