Target Justice League commercial

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When did Cyborg become such a big character? He's always shown as a core member in advertisements these days.

....its because he's black, isn't it?
 
"I need help with my shopping!"
Meanwhile thousands die from a tsunami/earthquake/volcano.
 
When did Cyborg become such a big character? He's always shown as a core member in advertisements these days.

....its because he's black, isn't it?

No, it's because in the revisionist DCU's New 52, Cyborg is now one of the founding members of the JL.
 
Bruce is a fucking billionaire and he couldn't spot the woman the cost of party supplies. Damn dude.
 
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