Why would someone want "equal representation of genders" in videogames statistically speaking? Why the hell should I tell someone who is creating a videogame that his/her character needs to change his/her gender? "There are enough males at the moment, make him a woman, we need to keep the balance". "We don't have enough male NPCs, quickly, throw in some guys".
Let the freaking developers do whatever they want with their characters. Did anybody complain because Faith was a woman? Did anyone think Skullgirls was offensive for male players? I sure didn't.
You don't get gender equality by making a 50/50 ratio in terms of characters' gender. You make your game with a female lead and players play as her without even wondering why there isn't a male version, that's where the equality is, not in this forced nonsense.
It would be different in a game where the character is basically a canvas, like in LBP or a RPG, but in this case they obviously wanted to make their own unique character, otherwise they would've called him "paperthing" or something like that.
"Individualize" wasn't about not being able to personalize my character clothes and stuff because there is a female version, the absurdity of that should've been enough to let you know that wasn't the case. It was about making a recognizable mascot type character like Mario.