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Thailand and Singapore Battle For Medical Tourism

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It is a competitive world out there. Looking over our shoulder is Thailand and Singapore.

Thailand boasts some of the most sophisticated medical tourist facilities in the region. Just five years ago, it was no more than a cheap and reliable destination for sex change operations.

In recent years, the Thai government has gone into overdrive to change this image. They are positioning Thailand as Asia’s premier healthcare hub for everything from cosmetic surgery to hip replacements.

Some private hospitals here have revved ahead of government initiatives. More than a quarter of Bangkok’s Bumrungrad Hospital are foreigners. The hospital offers assistance in 13 languages and has been accredited by JCAHO, an international certification recognised by insurance giants. It has Starbucks and McDonalds to meet the culinary demands of patients and their families. It is also on an expansionary mode, opening offices in Asean, the Middle East and Europe.

Singapore is another tough act to follow. Unlike Thailand, it has no image problems. It is recognised for quality healthcare and aggressive marketing. But it pales in comparison to the prices offered by Malaysia. According to the Association of Private Hospitals Malaysia (APHM) figures, a cardiac bypass surgery costs RM24,000 in Malaysia whereas in Singapore, it is a whopping RM40,000.

SINGAPORE - A private hospital in Singapore slashed prices for a slew of common operations Friday as part of city-state's drive to lure tourists and expatriates seeking inexpensive health care.

So-called medical tourism has boomed in recent years, especially in neighboring Malaysia and Thailand, with foreign patients traveling both for those nations' famed beaches and routine medical procedures that are often cheaper than in their home countries.

Singapore is seeking to step up its challenge for the increasingly lucrative market, and the government has set itself the target of attracting up to 1 million overseas patients by 2012.

The private 380-bed Raffles Hospital is hoping to treat up to 300,000 foreign patients a year by then, said Dr. Loo Choon Yong, executive chairman of the Raffles Medical Group, one of Singapore's top health care providers.

Loo said Raffles was offering “prices that are competitive and comparable to the Thai hospitals” at a news conference to launch the hospital's new campaign.

He also said Singapore's reputation for being squeaky clean was well-deserved.

“We can you guarantee you, when you take blood from our blood bank in Singapore it is safe, 100 percent safe,” Loo added. “We can also assure you in Singapore, the level of training and professionalism is among the best in the world.”

Dr. Prem Kumar Nair, general manager of the group, said staff could arrange airport transfers, book relatives into nearby hotels, and even help to arrange a local tour.

“That's why they call it's medical tourism: we do everything,” Nair said.

Wealthy Singapore has generally higher costs than neighboring states, and its economy is largely geared toward providing services for domestic businesses, and those from around the region.

“Neighboring countries also aspire to have medical tourism and all that. That's fine: this is a free world,” said Loo. “We have the safety factor that must surely be very, very important.”

http://msnbc.msn.com/id/5839878/
http://thestar.com.my/lifestyle/story.asp?file=/2004/8/21/features/8718487&sec=features
 
explodet said:
Hospitals serving McDonald's?
Something's wrong with this picture. :p

When I saw it on TV, the part of the hospital with McD's looks just like a mall.. not just the Starbucks, but also places to shop around.
 
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