Just saw it. Damn was it embarrassing. The irrelevant celebrities, an insultingly little amount of awards, the constant downright shameless marketing, and a general focus on the shallowest aspects of gaming.
And all the trailers were horrible cg/scripted cutscenes! And jeez, they really played up the violence in them, I think Spiderman was the only game they showed in which you were not killing people. I'm not at all squeamish to these things, but when all you're trailer consists of is a guy getting shot, thrown out of a window and then blown up in the middle of a crowded street it's just depraved idiocy on display..