Saw the Secret Life of Pets on the Weekend
The Trailer for the BFG came on, two girls of the target Audience range about 7-8 said to their mum how they would have nightmares if they saw that. Over and over until the trailer ended.
Also before the movie a short minions movie played and not a single person laughed or made a noise throughout it (apart from my 33yr old girlfriend go figure)
There was just dead silence from about 60-80 people with kids aged 4-12yrs old, so maybe the age of the minions is dead too, also similar reaction to the main movie Secret Life of Pets too, except a odd chuckle maybe twice from one kid, so maybe kids are just bored of these types of films or the films are that boring.