Yeah the sense of simplicity and almost plainness was one of the big reasons I strongly disliked the game for about a year, in fact only just recently over the holidays did I finally really begin to truly appreciate it. What makes it a good game is that it has the difficulty and strategic complexity for core gamers, but is so basic that almost any casual can learn it. One big thing I would recommend is to make sure you read this thread:
http://boardgamegeek.com/thread/300287/common-mistakes. The game is simple, and yet there are some small almost fiddly rules that if you play wrong you will basically break the game (and almost always in favor of the players -- opposite of Arkham, another game prone to tons of misplays). One really important one:
- You may only pass a card or receive a card from a player on the same location as you and the card has to match your location. Further the researcher only has the ability to
give any card to a player on the same location. When receiving cards, it must still be from a player on the same location giving the card of that location.
I play with the expansion roles and events now and I find the game really fun, even with my regular gaming group. It is a very good sort of appetizer game because it plays so quickly and gets everyone talking.
I have seen a few comments recently about the difficulty being too low and people just figuring out the game and pwning it. Not really sure precisely what to say to that because I feel that anecdotal and statistical evidence show that it is just not a game that you "solve" and win regularly. Even when you play "perfectly" (given your lack of knowledge of upcoming cards), you will still lose even on normal. People who just have that sense that they can never lose Pandemic are guaranteed playing it wrong.