The RAM pricing crisis has only just started, Team Group GM warns — says problem will get worse in 2026 as DRAM and NAND prices double in one month

LectureMaster

Or is it just one of Adam's balls in my throat?


The ongoing structural change of the DRAM market caused by the shift of manufacturing capacities to production of high bandwidth memory (HBM) for AI accelerators has already caused a massive price hike of commodity DDR and LPDDR memory — but the worst is yet to come.

According to the general manager of Chinese memory giant TeamGroup, contract prices of DRAM and NAND products have almost doubled recently. Supply of commodity memory is set to worsen in early 2026, and normalization is unlikely before 2027 – 2028 when more production capacity emerges, reports DigiTimes.

December contract prices of some categories of DRAM and 3D NAND increased 80% to 100% month-on-month, according to Gerry Chen, general manager of TeamGroup, a prominent maker of memory modules, solid-state drives, and products based on 3D NAND. Spot prices tell a similar story. A 16Gb DDR5 chip was priced at $6.84 on average at DRAMeXchange on September 20. On November 19 average spot price was $24.83, but on December 1 average spot price of a 16 Gb DDR5 IC increased to $27.2 (session low was $19, session high was $37).

Essentially, memory alone for a 16 GB memory module costs around $217.6. A PCB, assembly, and testing, additional parts like PMIC will add $8 – $10, so a 16 GB memory module now costs $225 – $228 without manufacturer premiums, logistics, and taxes.


Chen expects availability of DRAM and NAND to worsen in the first and second quarters of 2026 once distribution stockpiles are exhausted. At that point, he cautions, obtaining allocation could become difficult regardless of willingness to pay. In his view, relief would not come quickly: he projects the current shortages to extend into late 2027 and potentially beyond.

The reason for shortages of commodity memory is well known: DRAM makers reallocate their production capacities to HBM (which uses larger DRAM dies than commodity types of memory) that is consumed by AI accelerators, like Nvidia's B300 or custom accelerators by large cloud service providers, such as AWS, Google, and Microsoft. These companies tend to book supply years in advance, so at some point, DRAM makers will not have enough capacity to meet demand for commodity DRAMs.

Building a new greenfield fab takes at least three years, so even if companies like Micron, Samsung, or SK hynix made a decision to build a memory fab today, it would come online in late 2028 at the earliest and would be fully ramped only sometime in 2029.

When it comes to NAND, NAND suppliers also prioritize large customers, which happen to be makers of AI servers. Chen does not expect capacity to swing back to PCs, smartphones, and other consumer devices in 2026, which will affect the prices of these devices.

The effects are clear to see. Enthusiasts are seeing RAM prices for custom-built PCs increase by orders of magnitude week on week, with 64GB of DDR5 RAM now costing more than a PS5 in some cases. This week's Black Friday and Cyber Monday RAM deals might be the last chance to buy RAM before prices skyrocket even further.
 
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They probably don't want to invest heavily in new production for AI since everyone expects the boom to crash. Taking the economy and demand for everything down with it.
 
Does this effect all memory like SSDs or just ram?

It already has. The OEM I work with just announced small price hikes across the board. The hikes were really conservative, maybe too conservative, but happened just as these types of news stories were making their way to he mainstream.
 
The question is, which console manufacturer will raise prices first?
According to MLiD: Xbox. MS didnt even plan ahead. PS5 should be ok for several months. Who knows about Nintendo. And there is a reason why Valve didnt mention the GabeCube price.

To me, what´s more interesting is how this "crisis" will affect the timing for next-gen and the very existence of Xbox´s hardware.
 
Alex of "Oh No its Alex" was discussing the fact that the situation is so bad, that Samsung denied ram requests from its mobile division so they could sell ram elsewhere. Pretty crazy!!!
 
Consoles' plans for 2027 is gonna be so fucked.

>$1K consoles coming up

We have to find a way to basically stream games hyper efficiently and use local cache and very low amount of memory pools, only send what you really need. Use AI for neural texture compression and save on bandwidth and uncompress directly as its needed.

Crysis and Battlefield 3 were running on 256 MB VRAM on PC. Assassin's creed black flag, Metro last light, GTA 4, Uncharted 2+3, The Last of Us, Max paybe 3, Tomb Raider, Beyond two souls were on PS3's 256 MB VRAM

Now I'm not saying that we have to go back but clearly, did anyone really feel we had 6250% improvement going from that era to 16GB today? Anyone?
 
This timeline sucks. I'm glad I upgraded my computer a year ago. People trying to farm hardware for money is beginning to ruin everything.
Crypto the first time
Crypto the second time
Covid
AI
it keeps happening
 
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Consoles' plans for 2027 is gonna be so fucked.

>$1K consoles coming up

We have to find a way to basically stream games hyper efficiently and use local cache and very low amount of memory pools, only send what you really need. Use AI for neural texture compression and save on bandwidth and uncompress directly as its needed.

Crysis and Battlefield 3 were running on 256 MB VRAM on PC. Assassin's creed black flag, Metro last light, GTA 4, Uncharted 2+3, The Last of Us, Max paybe 3, Tomb Raider, Beyond two souls were on PS3's 256 MB VRAM

Now I'm not saying that we have to go back but clearly, did anyone really feel we had 6250% improvement going from that era to 16GB today? Anyone?
Basically developers stopped optimizing because they didn't have to and prevalence of UE didn't help.

We shall see what happens now, but I don't think large publishers are going to care.
 
Consoles' plans for 2027 is gonna be so fucked.

>$1K consoles coming up

We have to find a way to basically stream games hyper efficiently and use local cache and very low amount of memory pools, only send what you really need. Use AI for neural texture compression and save on bandwidth and uncompress directly as its needed.

Crysis and Battlefield 3 were running on 256 MB VRAM on PC. Assassin's creed black flag, Metro last light, GTA 4, Uncharted 2+3, The Last of Us, Max paybe 3, Tomb Raider, Beyond two souls were on PS3's 256 MB VRAM

Now I'm not saying that we have to go back but clearly, did anyone really feel we had 6250% improvement going from that era to 16GB today? Anyone?
well, with Xbox out of the race, it's on Sony to not act retarded. Outside some AI implementation + Ray/path tracing for next gen. Marketing should hyperfocus on NEW games, and in order to make games faster and cheaper, they need to fix whatever bullshit is within these studios.
 
Basically developers stopped optimizing because they didn't have to and prevalence of UE didn't help.

We shall see what happens now, but I don't think large publishers are going to care.

Its kind of a catch 22, if prices are crazy and console manufacturers just slap a big amount of memory because devs will not show support or be expected to try and optimize, then the sales will be lower until this madness stops and they'll be impacted financially.

I have a feeling that if Sony had balls and set back to 8GB VRAM suddenly even PS6 would have amazing visuals from devs that tried.

But they won't of course, numbers gotta go BRRRRRR.

Unless Cerny comes in with his sauce to sell the idea of cache streaming and the hardware is hyper specialized for that. I would love to see that.
 
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I'm a little more worried about the electric bill lol. We could get stuck with today's graphics for quite a while and it could definitely be worse. The games mostly look good. Mostly run good. Just focusing on the games for a minute would not be so bad.

As much as I want a conveyor belt of better hardware for myself, I REALLY don't want millions of people being priced out of locally computed gaming and pushed towards streaming.
 
I'm a photographer and NAND news is absolutely crushing my line of work. I guess time to geat a loan to renew my current body (A7 III) before the hikes hit.
 
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God damn... I managed to get a 64GB DDR5 6000 kit before all this. I'm going to sell it in a year or two and become rich maybe.
 
They probably don't want to invest heavily in new production for AI since everyone expects the boom to crash. Taking the economy and demand for everything down with it.
Yep, I mean the answer to to a sudden and steady raise of demand would be to build more factories, right? If no one builds new factories this means no one really believes this AI thing has a very long future. (me included...this shit is completely overhyped, riddled with failures and seems to create already now more problems than it is solving)
 
I'm glad I built earlier this year. I feel for anyone who gets stung by these prices out of necessity.

Ride it out, boys and girls.
 
Those "AI" motherfuckers should build their own fucking RAM. Google, OpenAi et al. surely have enough money and incentive to do this.
They do have incentives but why do that when they can buy the worlds supply? No waiting.

Then those same AI companies like nvidia and MS can even take money from you every month to rent you hardware for "cloud gaming" because they've priced you out.
 
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They do have incentives but why do that when they can buy the worlds supply? No waiting.

Then those same AI companies like nvidia and MS can even take money from you every month to rent you hardware for "cloud gaming" because they've priced you out.
Everything beyond the Abacus was a fucking mistake.
 
So glad I have two systems with 64gb Ram each, and lots of SSD storage. I feel so bad for people planning to build now.
Hopefully this crazy AI bubble bursts in 2026.
 
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Just ordered a new rig with 64 GB DDR5 last week. Seems like it was the right thing to do.

Sadly I didn't think it through all the way and ordered only with 4.0 SSD. Thinking about ordering a 5.0 SSD now. What do you guys think? Will SSD prices also explode soon?
 
Its kind of a catch 22, if prices are crazy and console manufacturers just slap a big amount of memory because devs will not show support or be expected to try and optimize, then the sales will be lower until this madness stops and they'll be impacted financially.

I have a feeling that if Sony had balls and set back to 8GB VRAM suddenly even PS6 would have amazing visuals from devs that tried.

But they won't of course, numbers gotta go BRRRRRR.

Unless Cerny comes in with his sauce to sell the idea of cache streaming and the hardware is hyper specialized for that. I would love to see that.
I think Sony are uniquely placed to have different options.

We only need look back at the PS3 DNA sequencing Folding@Home initiative to consider that they could just look at the subsidy as something they needed to claw back by means of freeloading the hardware in standby mode for their own AI network or cgi rendering farm, like 5% power use is 8watts of 160watts, and 5% of FLOPS/TOPs of a PS6 GPU would still be considerable when they had 5M of 10M or more of an install base in standby mode. So provided the workload they were distributing on consumer PS6s was low data and high compute - like folding was - they would have an avenue in services to claw back a £150 memory subsidy IMO.

Alternatively, this is going to impact other areas of Sony's product ranges with tiny memory orders compared to PS6 and may encourage them to standardize using PS6 memory for all their products, and ironically Sony might even find themselves entering the GPU market by the scale at which they buy memory would put them in a great position to make Nvidia and AMD and Intel cards at a very competitive price with massive margin to end up the cheapest and still offset a PS6 RAM subsidy.

Sony's green credentials also don't rule out them at massive scale recycling memory of existing products like PS4 and PS5 to sell enough 2nd hand RAM solutions into other markets needing RAM like the car industry to offset a PS6 RAM subsidy and also allow them to be another GDDR7 middleman, or at worst case, even staying with GDDR6 for PS6 doing a trade-in system for PS6 allocation, and making a more complicated PS6 board with twice the lines to give performance. Knowing the engineering of the board at greater cost - like the PS2 - is something they would control and eventually make the cost savings on.

There's probably a load more strategies Sony could play with, even a return of a memory card strategy with an expandable GDDR7 slot, where without the £150 "memory card" the console was locked at lower settings. Effectively doing a Series S, but with the difference being that all PS6s could be the top tier and were the same identical hardware but for a the absence of a £150 expandable memory card module .
 
PS5 pro seems like a good deal now 😀

Until price increases next year, same story for regular PS5 (and other consoles) and PC GPUs, phones etc.

If someone wanted to upgrade console/PC (outside of just memory upgrade lol) now it's a good time, who knows how fucked up 2026 will be...
 
Until price increases next year, same story for regular PS5 (and other consoles) and PC GPUs, phones etc.

If someone wanted to upgrade console/PC (outside of just memory upgrade lol) now it's a good time, who knows how fucked up 2026 will be...
Even if prices increase, it will never be as bad as how these prices are increasing to consumers.
 
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