I'm not trying to bandwagon here but dude this is such a bizarre thing to say when its been proven over and over again that mainstream media and these corporations are bed fellows. If there was any smear campaign at all it would be to smear the game with exaggerated positivity and actively persecute the dissent; which we have also seen before and seeing right now.
Culture wars or not ultimately either Ubi is going to be successful or they will get bailed out, the only things that affects that is whether you give them your money or not.