TheGamer: Target and Walmart also pulling Xbox stock

You guys are crazy they just realized they are underselling its worth. They are pulling everything to reboot and rain the prices to proper levels of 799.99 duh
 
Let's wait for destin to call his local store and confirm before jumping to conclusions 😏

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You think they're voluntarily pulling all of their console hardware off of shelves so they can sell a handheld that's part of a product category that has sold maybe 8 million total lifetime units across all brands (Valve/Lenovo/Asus/Zotac/MSI/etc..)?
So they are selling too many consoles at retail to pull them off the shelves, but selling too few for stores to keep them on the shelves?
It does seem planned in some way as it has affected multiple stores almost simultaneously. Maybe they just stopped making them? Maybe they made a deal with Asus? Don't really know. Maybe they are really gonna follow Sega's destruction playbook and announce "in stores right now".
 
I'm surprised it's taken this long.

I've been saying for literal years now that as soon as they started day 1 games on GP that retail sales fell off a cliff. What previously would have sold ~100 copies across a couple of stores, changed to 10 copies more than likely leaving at least a few copies sitting unsold until they priced out at like $10.
 
Upcoming years? I've been hearing about the death of physical since last gen. Still waiting
Until high speed internet becomes a standard for even the poorest of peoples, there will always be a physical market....and even then there will still be people that prefer physical (ownership) over digital (licenses)
 
Until high speed internet becomes a standard for even the poorest of peoples, there will always be a physical market....and even then there will still be people that prefer physical (ownership) over digital (licenses)

Yep. Either way, I'll never understand these people that actively want physical to go away.
 
yep, physical dinosaurs will learn the hard way in the upcoming years.
I am one of those dinosaurs to a point since i still buy 4k blurays, but i saw what happened to the movie sections at stores before disappearing completely. Most games i actually buy are on PC/Steam, so i have no choice at on that front.

Sony and Nintendo should be mostly fine at retail until they release a digital-only console. At that point, they might get a small section with a few accessories/systems and digital download cards. With the exception of the holiday season, which no doubt will have more hardware sent to stores.
 
There needs to be a full and open statement from MS imminently about this console situation. The Xbox community deserves nothing less. So many fans are scared and frightened right now. Good men who devoted their lives to this brand and built their legacies in the Xbox ecosystem. And MS are content to allow Xbox's biggest champions to fester in darkness? That's the reward for their decades of support? It's worrying to think of how this situation might progress. I fear some may even take to the streets if they feel their voices aren't being heard. What will they have to lose at that point?
 
There needs to be a full and open statement from MS imminently about this console situation. The Xbox community deserves nothing less. So many fans are scared and frightened right now. Good men who devoted their lives to this brand and built their legacies in the Xbox ecosystem. And MS are content to allow Xbox's biggest champions to fester in darkness? That's the reward for their decades of support? It's worrying to think of how this situation might progress. I fear some may even take to the streets if they feel their voices aren't being heard. What will they have to lose at that point?

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There needs to be a full and open statement from MS imminently about this console situation. The Xbox community deserves nothing less. So many fans are scared and frightened right now. Good men who devoted their lives to this brand and built their legacies in the Xbox ecosystem.

I can't tell if you're joking anymore.

And MS are content to allow Xbox's biggest champions to fester in darkness? That's the reward for their decades of support? It's worrying to think of how this situation might progress. I fear some may even take to the streets if they feel their voices aren't being heard. What will they have to lose at that point?

So - large crowds of angry Xbox fans rioting in the streets, tossing molotovs through Phil's windows. I'd like to see that. :messenger_grinning:
 
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Never actually owned a console myself — been a PC + Steam guy forever — so I'm kind of an outsider looking in on this whole "RIP Xbox" talk. From what I can tell though, I honestly don't get what objectfully PS5 supposedly has that Xbox doesn't. Hardware-wise they're nearly identical, accessories are basically the same, and both rely heavily on third-party games (there was a topic few weeks ago with the top played games on PlayStation in the last 20 years), . The only real difference seems to be Sony locking down more exclusives and having a stronger brand image.

Yeah, Sony's first-party lineup leans into those big AAA cinematic experiences, while Xbox tends to go for more gameplay-driven, AA-style titles — but let's be real, neither approach is the magic differentiator people claim it is. You wait three, four, sometimes five years for any of these blockbusters to actually drop. In the meantime, everyone's just playing the same multiplatform stuff anyway.

It's funny, because from a purely objective standpoint, Xbox feels like it's done a lot right for the casuals — Game Pass, cross-platform support, backward compatibility — but none of that seems to matter in the console popularity contest. It's like they "lost" more in perception than in actual product.
As a multiplatform gamer, i couldn't give a shit about exclusives, I hated the era when Microsoft ditched windows in favor of Xbox for games, it's too expensive to get a console in my country and the tariffs are lower for PC parts, I like Phil Spencer era because he brought the games back to it, backwards compatibility, more developers supporting xbox and gamepass. Sony, Sega and Microsoft all had to kiss EA ring while fanboys think console makers are the one who dictates the terms to the industry.

I think it is more about perception, even years before these price increases the Xbox was seen as the uncool console after the Xbox One announcement disaster, removing the kinect with a 100 price cut helped it but didn't save and it stuck ever since.
 
Personally feel it's a big shame , really disappointed and it should have been avoided years ago but some felt the need to boot lick a millionaire phoney executive and his team instead.

I'm not really affected either way by the demise of Xbox other than wishing PlayStation had better competition. I hate it for our Xbox bros though. No one likes to see a product they enjoy go down the tubes. Wasn't that long ago I remember seeing some mocking PS5 Pro sales. Folks like @Esppiral tend to be selective when they wag their fingers in judgement, it would seem.
Of course he's going to guilt trip PS fans, he's a green rat. Live by the sword, die by the sword. Have some dignity.

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Me right now.
 
I went to a local Target and Walmart just within the last 30 mins.

The Target didn't have a dedicated Xbox section outside of Xbox accessories and Xbox digital codes.

The Walmart still had physical Xbox games and a dedicated Xbox section, but no consoles available.

If I were to go off that...it's either the end is near or the next Xbox is closer than we think...and it's digital only.
 
To follow up on my earlier post. I ended up in my local Target tonight. The Series S that shows online was not there and there were exactly 4 games on an end cap. 1 x Madden 26, 1 x College Football 26, 1 x College Football 25 and 1 x NBA 2k26.

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I read that Target has confirmed stopping Xbox sales. Also, they plan to shrink Nintendo and Sony into small cases the Xbox is now in within a year, (probably after the holiday) as I described in my earlier post.
It seems retailers are losing out to digital sales and are minimizing space for video games probably with an eye to stop selling them altogether eventually. Xbox being 3rd place is the first to go.
I thought at least Nintendo would always have hardware at retail, so I am surprised.
 
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I read that Target has confirmed stopping Xbox sales. Also, they plan to shrink Nintendo and Sony into small cases the Xbox is now in, as I described in my earlier post.
It seems retailers are losing out to digital sales and are minimize space for video games probably with an eye to stop selling them altogether. Xbox being 3rd place is the first to go.
I thought at least Nintendo would always have hardware at retail, so I am surprised.
If I were Sony and Nintendo I would delay digital sales by a week to support retailers. I think it is important in the long run.
 
If I were Sony and Nintendo I would delay digital sales by a week to support retailers. I think it is important in the long run.
Seems the damage is done, I don't know if a week delay is going to change anybody's mind who buys digitally about buying physical first.
Might be risky to advertise a game and not make it available to digital buyers immediately, it will either cause a backlash or put the game out of mind and out sight for the buyer causing them to forget and move on.
I guess we can deduce that unless Sony and Nintendo are okay with just selling hardware directly from their own online storefronts, consoles are dead.
 
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This is shocking to me. Like I understood that PlayStation has a big lead… but it must be even bigger than we thought. Maybe PS5 is selling way more than just double what Xbox is doing?
 
This is shocking to me. Like I understood that PlayStation has a big lead… but it must be even bigger than we thought. Maybe PS5 is selling way more than just double what Xbox is doing?
I thought Playstation was crushing Xbox? Anyway, it could be Playstation 5 being in the lead has reached a sort of saturation point. I guess that is the best possible scenario for its retail presence shrinking. Xbox is the opposite situation, not enough consumer interest which is terrible. I hear Switch 2's are easy to find so I am not sure what that means for Nintendo at this point.
 
If true it's doubtful that this is happening right before a holiday season without an official ok from Microsoft behind the scene.



The next Xbox will be a niche boxed gaming PC aimed at niche market, if they give up hardware for two years trust in their brand will be zero (it already kinda is).
I hope that's exactly what the next Xbox is. I kind of want of console that has access to steam and and is basically a PC. Heck they could even make it upgradable. Xbox giving up is so boring
 
They have been trying to disassociate the Xbox brand with the Xbox console for a while now, telling us that all electronic devices with a browser are potentially an Xbox.
This looks like the next move of that plan.
 
I hope that's exactly what the next Xbox is. I kind of want of console that has access to steam and and is basically a PC. Heck they could even make it upgradable. Xbox giving up is so boring
Microsoft has banged their head against the wall for years starting with the OG Xbox. They made a lot of traction with the 360 but you have to subtract the red-ring-of death. As far as I can tell they have always been in last place, but I could be wrong there.
There are probably the wealthiest or one of the wealthiest companies worldwide and they cannot do a single thing right with video games. It's probably time to give up the ghost.
I wonder if Microsoft would have even got past the OG XBOX if Apple had gotten Halo as planned instead of Microsoft?
 
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I thought Playstation was crushing Xbox? Anyway, it could be Playstation 5 being in the lead has reached a sort of saturation point. I guess that is the best possible scenario for its retail presence shrinking. Xbox is the opposite situation, not enough consumer interest which is terrible. I hear Switch 2's are easy to find so I am not sure what that means for Nintendo at this point.
Stop making shit up. Playstation retail presence is NOT shrinking.
 
Stop making shit up. Playstation retail presence is NOT shrinking.
Not yet, but if what I read is true it will. Not because PlayStation is failing, (obviously not that) because digital is killing retail sales. If you can't sell the games, you don't need to sell the hardware. I don't even think retailers make that much profit on the hardware anyway, it's from the games and accessories that go along with the hardware.
We will see what happens a few months after Xmas is over.
Think about it. The console makers must have known they were planning their own obsolescence in hardware buy pushing digital sales. It can't be that much of a shock. You cannot push digital sales and make retailers happy at the same time. No matter how you spin it, the math does not work out. Sell a digital copy of a game, retailers lose a sale. There is no happy medium there.
Then you have Nintendo pretending to sell you physical copies so they can stay at retail.
The writing is certainly on the wall.
PC gamers have not cared for ages.
 
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Until high speed internet becomes a standard for even the poorest of peoples, there will always be a physical market....and even then there will still be people that prefer physical (ownership) over digital (licenses)

I've made this point multiple times, so here we go again: many people stick with physical games not because they've got slow internet, but because of PRICE.

The digital market on Sony/Nintendo/MS consoles are monopolies, there's only one single store that determines prices. There's no competition. Sony and Nintendo will keep the prices of their own games as high as possible, whereas in the real world of physical games there is competition that drives prices down. I'll stick with physical as long as I can new AAA games 15-20 euro cheaper on day one than on Sony's official Playstation store. I value convenience but I'm not going to pay 80 euro for a new game when I can get the same game on disc for 60 euro.

This whole issue is moot on PC of course, there we see an enormous amount of competing online stores (plus additional price pressure from shady key stores).
 
This isn't entirely "misinformation" as the pundits seem keen to label it as. I said a while back that my local Walmart is getting rid of their Xbox section, long before this article popped up.

I don't think they *all* are; I think it's tied to certain stores and is something the retailer themselves is dictating on a store by store basis.

But the thing is, as I've said, we live in an inherently connected world now(Facebook, TikTok, YouTube, Twitter, forums, websites, etc.) far more than in years past.

The constant barrage of negative Xbox news(regardless of validity) continues to cause them even more damage seemingly on an every day basis.

That's partially why I think they've started responding to every rumor. They've got no choice.
 
My guess is Microsoft is limiting the current hardware and will now focus on the Next Xbox rumoured for 2027.
Ok, let's say is that, now wtf are they doing with all the unsold stock they're getting back from these retailers? Using them as expensive paperweights?
 
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