Newsweek has posted a four page article about the extreme damage that layoffs have on a company and to the community and economy in general. Essentally the conclusion of the article is that the sort of layoffs that have become popular in corporate America, that is layoffs in response to a sudden drop in revenue, by every measure do more harm than good.
While reading the article the first thing that came to my mind was the video game industry. Even stretching back into the last gen it's been the common strategy of EA/Activision/T2 and just about every other western publisher to start layoffs at the first sign of trouble. The big western publishers draw in a ton of revenue, but a constant problem for them is their sky high costs. When you start to consider the costs associated with constant layoffs, it's very clear why the third parties' costs are so high.
I'll only post a few paragraphs from the article because it's quite long. Read the full thing here: http://www.newsweek.com/id/233131/page/1
On this last bolded point this happens at EA constantly.
From my own experience I know two people who were recently laid off from EA only to find themselves being courted by EA a few months later wanting to rehire them. My friends could have accepted the offer and rejoined for more money, but instead they vowed to never work for EA again and so EA lost that talent. With that example there's two different ways that EA has lost out due to the layoff. Firstly if they had hired those guys back they'd be paying more for the same talent, plus the severance those guys got, and secondly when those guys vowed to not come back EA lost on talented employees and they lost institutional memory.
The issue of institutional memory I think is a very significant point. We've all seen earlier this week the abandoned projects from EA, and we're all famililar with Tiberium, another huge failed project. Everyone, including Nintendo, works on projects that eventually get abandoned. The difference between Nintendo and EA however is that with EA's mass layoffs, the memory of the lessons learned is lost completely, and so EA is more likely to repeat the same mistakes over and over. I think this is a key reason for Nintendo's continued success in the video game industry, and why 3rd parties often make these mistakes which seem so stupid and obvious in retrospect.
Consider this example: An EA team releases an game and it's a failure. The upside is that during development the team learns an incredible amount of positive things about the system hardware, game design, the technical challenges and best management practices. EA however simply finds that the team's game under performed and so they can the studio and lay off all the team members. Suddenly a year or so down the line EA finds that it wants to make another game in the same genre or for the same system and so EA has to create a new team or studio to do the project. None of the lessons learned from the first team are there since everyone split up and the same mistakes are made again. Unsurprisingly this second game also does not live up to expectations. The cycle continues.
With Nintendo I think you see a much higher institutional memory and they do not seem to lay off people en masse. This allows them to avoid mistakes made in the past or to shorten R&D time in the future. Looking at Starfox 2 as an example you can see that the experiments in 3D open word camera and movement for the on ground segments very quickly found their way into Mario 64.
If the third parties are going to be able to stop the bleeding they're going to need to adopt a different approach to how they handle their employees and they'll have to start treating failure as a positive thing.
While reading the article the first thing that came to my mind was the video game industry. Even stretching back into the last gen it's been the common strategy of EA/Activision/T2 and just about every other western publisher to start layoffs at the first sign of trouble. The big western publishers draw in a ton of revenue, but a constant problem for them is their sky high costs. When you start to consider the costs associated with constant layoffs, it's very clear why the third parties' costs are so high.
I'll only post a few paragraphs from the article because it's quite long. Read the full thing here: http://www.newsweek.com/id/233131/page/1
On Sept. 12, 2001, there were no commercial flights in the United States. It was uncertain when airlines would be permitted to start flying againor how many customers would be on them. Airlines faced not only the tragedy of 9/11 but the fact that economy was entering a recession. So almost immediately, all the U.S. airlines, save one, did what so many U.S. corporations are particularly skilled at doing: they began announcing tens of thousands of layoffs. Today the one airline that didn't cut staff, Southwest, still has never had an involuntary layoff in its almost 40-year history. It's now the largest domestic U.S. airline and has a market capitalization bigger than all its domestic competitors combined. As its former head of human resources once told me: "If people are your most important assets, why would you get rid of them?"
...
There are circumstances in which layoffs are necessary for a firm to survive. If your industry is disappearing or permanently shrinking, layoffs may be necessary to adjust to the new market size, something occurring right now in newspapers. Sometimes changes in technology or competitors' embrace of cheaper overseas labor makes downsizing feel like the only alternative. But the majority of the layoffs that have taken place during this recessionat financial-services firms, retailers, technology companies, and many othersaren't the result of a broken business model. Like the airlines' response to 9/11, these staff reductions were a response to a temporary drop in demand; many of these firms expect to start growing (and hiring) again when the recession ends. They're cutting jobs to minimize hits to profits, not to ensure their survival. As for firms that have no choice but to cut jobs, if your company is the 21st-century equivalent of the proverbial buggy-whip industry, don't fool yourselfdownsizing will only postpone, not prevent, your eventual demise.
For many managers, these actions feel unavoidable. But even if downsizing, right-sizing, or restructuring (choose your euphemism) is an accepted weapon in the modern management arsenal, it's often a big mistake. In fact, there is a growing body of academic research suggesting that firms incur big costs when they cut workers. Some of these costs are obvious, such as the direct costs of severance and outplacement, and some are intuitive, such as the toll on morale and productivity as anxiety ("Will I be next?") infects remaining workers.
But some of the drawbacks are surprising. Much of the conventional wisdom about downsizinglike the fact that it automatically drives a company's stock price higher, or increases profitabilityturns out to be wrong.
...
That research paints a fairly consistent picture: layoffs don't work. And for good reason. In Responsible Restructuring, University of Colorado professor Wayne Cascio lists the direct and indirect costs of layoffs: severance pay; paying out accrued vacation and sick pay; outplacement costs; higher unemployment-insurance taxes; the cost of rehiring employees when business improves; low morale and risk-averse survivors; potential lawsuits, sabotage, or even workplace violence from aggrieved employees or former employees; loss of institutional memory and knowledge; diminished trust in management; and reduced productivity.
There are a number of myths that have taken hold to justify managers' urge to downsize. Many of them aren't true. For instance, contrary to popular belief, companies that announce layoffs do not enjoy higher stock prices than peerseither immediately or over time. A study of 141 layoff announcements between 1979 and 1997 found negative stock returns to companies announcing layoffs, with larger and permanent layoffs leading to greater negative effects. An examination of 1,445 downsizing announcements between 1990 and 1998 also reported that downsizing had a negative effect on stock-market returns, and the negative effects were larger the greater the extent of the downsizing. Yet another study comparing 300 layoff announcements in the United States and 73 in Japan found that in both countries, there were negative abnormal shareholder returns following the announcement.
Layoffs don't increase individual company productivity, either. A study of productivity changes between 1977 and 1987 in more than 140,000 U.S. companies using Census of Manufacturers data found that companies that enjoyed the greatest increases in productivity were just as likely to have added workers as they were to have downsized. The study concluded that the growth in productivity during the 1980s could not be attributed to firms becoming "lean and mean." Wharton professor Peter Cappelli found that labor costs per employee decreased under downsizing, but sales per employee fell, too.
Another myth: layoffs increase profits. Even after statistically controlling for prior profitability, a study of 122 companies found that downsizing reduced subsequent profitability and that the negative consequences of downsizing were particularly evident in R&D-intensive industries and in companies that experienced growth in sales. Cascio's study of firms in the S&P 500 found that companies that downsized remained less profitable than those that did not. An American Management Association survey that assessed companies' own perceptions of layoff effects found that only about half reported that downsizing increased operating profits, while just a third reported a positive effect on worker productivity.
Layoffs don't even reliably cut costs. That's because when a layoff is announced, several things happen. First, people head for the doorand it is often the best people (who haven't been laid off) who are the most capable of finding alternative work. Second, companies often lose people they didn't want to lose. I had a friend who worked in senior management for a large insurance company. When the company decided to downsize in the face of growing competition in financial services, he took the packageonly to be told by the CEO that the company really didn't want to lose him. So, he was "rehired" even as he retained his severance. A few years later, the same thing happened again. One survey by the American Management Association (AMA) revealed that about one third of the companies that had laid people off subsequently rehired some of them as contractors because they still needed their skills.
On this last bolded point this happens at EA constantly.
From my own experience I know two people who were recently laid off from EA only to find themselves being courted by EA a few months later wanting to rehire them. My friends could have accepted the offer and rejoined for more money, but instead they vowed to never work for EA again and so EA lost that talent. With that example there's two different ways that EA has lost out due to the layoff. Firstly if they had hired those guys back they'd be paying more for the same talent, plus the severance those guys got, and secondly when those guys vowed to not come back EA lost on talented employees and they lost institutional memory.
The issue of institutional memory I think is a very significant point. We've all seen earlier this week the abandoned projects from EA, and we're all famililar with Tiberium, another huge failed project. Everyone, including Nintendo, works on projects that eventually get abandoned. The difference between Nintendo and EA however is that with EA's mass layoffs, the memory of the lessons learned is lost completely, and so EA is more likely to repeat the same mistakes over and over. I think this is a key reason for Nintendo's continued success in the video game industry, and why 3rd parties often make these mistakes which seem so stupid and obvious in retrospect.
Consider this example: An EA team releases an game and it's a failure. The upside is that during development the team learns an incredible amount of positive things about the system hardware, game design, the technical challenges and best management practices. EA however simply finds that the team's game under performed and so they can the studio and lay off all the team members. Suddenly a year or so down the line EA finds that it wants to make another game in the same genre or for the same system and so EA has to create a new team or studio to do the project. None of the lessons learned from the first team are there since everyone split up and the same mistakes are made again. Unsurprisingly this second game also does not live up to expectations. The cycle continues.
With Nintendo I think you see a much higher institutional memory and they do not seem to lay off people en masse. This allows them to avoid mistakes made in the past or to shorten R&D time in the future. Looking at Starfox 2 as an example you can see that the experiments in 3D open word camera and movement for the on ground segments very quickly found their way into Mario 64.
If the third parties are going to be able to stop the bleeding they're going to need to adopt a different approach to how they handle their employees and they'll have to start treating failure as a positive thing.