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THR: Apple, Amazon Join Race for James Bond Film Rights

Link.

The James Bond sweepstakes has taken an unexpected turn. While Warner Bros. remains in the lead to land film distribution rights to the megafranchise — whose deal with Sony expired after 2015's Spectre — a couple of unlikely suitors have emerged that also are in hot pursuit: Apple and Amazon.

The tech giants are willing to spend in the same ballpark as Warners, if not much more, for the rights, sources tell The Hollywood Reporter. MGM has been looking for a deal for more than two years, and Sony, Universal and Fox also had been pursuing the property, with Warners and Sony the most aggressive.

But the emergence of Apple — which is considered such a viable competitor that Warners is now pressing MGM hard to close a deal — and Amazon shows that the digital giants consider Bond one of the last untapped brands (like a Marvel, Pixar or Lucasfilm) that could act as a game-changer in the content space. Apple's and Amazon's inclusion in the chase would indicate that more is on the table than film rights, including the future of the franchise if MGM will sell or license out for the right price.

Sources say newly arrived executives Zack Van Amburg and Jamie Erlicht are spearheading the effort on Apple's behalf. Given their background (the pair served as co-presidents of Sony Pictures Television and shocked the industry when they announced in June that they were leaving for Apple), this would suggest that Apple is interested in cutting a larger rights deal or acquiring full ownership to exploit Bond's largely unmined TV potential. Valuation of the franchise may be anywhere between $2 billion and $5 billion, says an insider.

”In the world of Lucasfilm and Marvel, Bond feels really underdeveloped," says someone familiar with the bidding process. Sources say that, along with the tech giants, Chinese companies could come in from the cold to pursue not just movie rights but massive licensing rights that could push deals into the billions of dollars.

Very few movie or pop-culture properties quite rival the splashiness of the Bond franchise, which remains one of the most iconic brands with worldwide appeal. And unlike Star Wars, which was not owned by a major corporation until Disney bought Lucasfilm in 2012, it is still somewhat independently owned. Some observers feel that the franchise, by only limiting itself to theatrical movies, remains vastly under-utilized by 21st century standards, where expectations are to exploit IP across all mediums, push out merchandising for all age brackets and have spin-offs and cinematic universes.

Other sources insist that, at this stage, Eon producers Barbara Broccoli and Michael G. Wilson remain traditional in their outlook and that theatrical movies are their main concern. The moves arrive on the heels of MGM locking in Daniel Craig to return for another Bond outing and setting a release date of Nov. 8, 2019, with Yann Demange, who helmed the 2014 movie '71, and Blade Runner 2049's Denis Villeneuve said to be frontrunners for the directing job.

Spectre was the last in a two-picture deal that Sony struck in 2011 with MGM, which controls the rights to Bond along with Eon. Sony released Spectre on Nov. 6, 2015, and Agent 007 didn't disappoint, with the film earning $881 million worldwide. Still, the film fell short of 2012's Skyfall, which grossed $1.1 billion worldwide to become the biggest film in the series' 55-year history that started with 1962's Dr. No.

Sony, which also released 2006's Casino Royale and 2008's Quantum of Solace, has reinvigorated the property with Craig in the lead. In 2011, Paramount nearly landed Bond when its rights were available but walked away from MGM's demands and the modest 8 percent distribution fee MGM was willing to pay. At the time, Sony prevailed by striking a deal that allowed MGM to co-finance The Girl With the Dragon Tattoo and the Total Recall remake.

Even if Apple and Amazon walk away from Bond empty-handed, both are already disrupting the tentpole movie business paradigm. In July, Amazon closed a deal to self-distribute its first film: Woody Allen's Wonder Wheel. Amazon and Warner Bros. also recently teamed to co-finance a film adaptation of Donna Tartt's The Goldfinch, which previously had been a Warners-only project. Apple has been expected to make a similar move in the content space. It's conceivable that Warner Bros. could be involved theatrically with Bond in either scenario.

The Bond movies, while hits, are minimal sources of profit for any studio that makes them, at least under the most recent terms. In an email leaked during the Sony hack, Andrew Gumpert, former head of Sony's business affairs, predicted that if Spectre grossed $1.1 billion, with a budget of $250 million to $275 million, the studio would earn just $35 million. Sony presumably lost money on Spectre, which grossed $200 million-plus shy of that estimate.

Speaking generally of Apple's film ambitions and not specifically to Bond, UTA's Yale Chasin says: ”Apple is the biggest digital outlet for movies, so I think they are always present in the conversation whether they're upfront or behind any other distributor out there that's turning to them for real control in the digital market."

Oh, and a "leak" of the Bond 25 plot:
A Hollywood insider tells us that in the film that's so far been dubbed ”Bond 25": ”Bond quits the secret service, and he's in love and gets married." The source continues that ”his wife then gets killed," bringing Bond back into action.

In the franchise's last film from 2015, ”Spectre," Bond's love interest was Léa Seydoux as Dr. Madeleine Swann — who's (naturally) rescued by Bond just before the closing credits. But the source says that as the next film opens, they are in wedded bliss. ”The film's like ‘Taken' with Bond," says the source, who adds that the suave spy is trying to avenge his wife's murder.

Likely fake of course.
 
Apple definitely has the cash to drop on it, and it would basically just be an adverfilm for their goddamn products.

Amazon could burn it too, but I dunno if they want to go that deep with i-

A Hollywood insider tells us that in the film that's so far been dubbed ”Bond 25": ”Bond quits the secret service, and he's in love and gets married." The source continues that ”his wife then gets killed," bringing Bond back into action.

OH FOR FUCK'S SAKE stop fridging people
 

trembli0s

Member
Can someone who knows more about the business explain how a movie can make $1 billion and yet only turn $30 million in profit? I get that theaters take a cut, actos/directors get paid, and you have marketing, etc. but that still seems absurd to me.
 
It's also worth pointing out that this is basically just to land rights for the last Craig Bond, in essence spending a ton of money to be first at the table when they reboot it afterwards

Can someone who knows more about the business explain how a movie can make $1 billion and yet only turn $30 million in profit? I get that theaters take a cut, actos/directors get paid, and you have marketing, etc. but that still seems absurd to me.

by lying
 

Broken Joystick

At least you can talk. Who are you?
Will they also kill his dog?
nD2LWjO.gif
 

numble

Member
Can someone who knows more about the business explain how a movie can make $1 billion and yet only turn $30 million in profit? I get that theaters take a cut, actos/directors get paid, and you have marketing, etc. but that still seems absurd to me.
Most of the cut goes to MGM and Eon.
 
They should make a Bond film like Spec Ops.

Where he just keeps killing people and eventually realizes he is the monster.
lol
 
Can someone who knows more about the business explain how a movie can make $1 billion and yet only turn $30 million in profit? I get that theaters take a cut, actos/directors get paid, and you have marketing, etc. but that still seems absurd to me.
Hollywood accounting:

You create a Spectre movie company belonging to XYZthat make the film 1bn
Then another subsidiary of XYZ is invoicing 990m for all the fees.
Ta-da
 

Mindwipe

Member
Can someone who knows more about the business explain how a movie can make $1 billion and yet only turn $30 million in profit? I get that theaters take a cut, actos/directors get paid, and you have marketing, etc. but that still seems absurd to me.

It doesn't say the film would, it says Sony's share of that profit would be.

Also bear in mind that Sony only had theatrical rights, not DVD or television.
 

MisterR

Member
Can someone who knows more about the business explain how a movie can make $1 billion and yet only turn $30 million in profit? I get that theaters take a cut, actos/directors get paid, and you have marketing, etc. but that still seems absurd to me.

Cooked books.
 

kevin1025

Banned
Is this like the 3rd time a woman close to Bond is killed?

The third where he considers settling down with that person, yep. But a few other good guy Bond girls have died, as well (Goldfinger and Quantum of Solace come to mind, but I'm sure there are more).
 
Amazon would be an interesting choice. They have my vote. As much as I want Apple to succeed, they have yet to prove themselves so they don't deserve it.

All this means is Bond switching from a Xperia to an iPhone.

iPhones are more secure, less suspension of disbelief required!
 
“Bond quits the secret service, and he’s in love and gets married.” The source continues that “his wife then gets killed,” bringing Bond back into action.

oh fuck off

This is why I wanted Craig to abstain from coming back. And yet, they could have still kept him while keeping his marriage intact. But no, apparently they think they need him single and fucking around.
 

numble

Member
It's also worth pointing out that this is basically just to land rights for the last Craig Bond, in essence spending a ton of money to be first at the table when they reboot it afterwards



by lying

Hollywood accounting:

You create a Spectre movie company belonging to XYZthat make the film 1bn
Then another subsidiary of XYZ is invoicing 990m for all the fees.
Ta-da

Cooked books.
Why would they be referring to this accounting in internal emails that were not meant to be public? "Hollywood accounting" is used to deny participation points to individuals, not the distribution company. In a standard "Hollywood accounting" balance sheet, you actually see most of the profits going to the production company.
 
A Hollywood insider tells us that in the film that’s so far been dubbed “Bond 25”: “Bond quits the secret service, and he’s in love and gets married.” The source continues that “his wife then gets killed,” bringing Bond back into action.

giphy.gif
 

snap

Banned
please no Apple

Their planet of the apps show even existing shows there is no actual creative talent for entertainment in their apparatus.

I wish Warner gets it so that Warner buys out EON and eventually down the line we can get some sort of crossover with The Man From Uncle
 

dl77

Member
To be fair EoN have been fairly old fashioned with the franchise. Yes they get a lot of the budget offset by product placement but they haven't really embraced the series outside of theatrical/home distribution to try and maximise the earning potential of the films.

I think that the Bond universe is ripe for exploration beyond the main character.
 
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