About Child's Play
Here's the deal.
Last year we set up a charity called Childs Play. We set it up because we were angry the media decided to blame all the worlds problems on games and gamers. Basically they said that gamers were bad people, and we thought that wasnt right. Apparently, you guys agreed: through Childs Play you sent more than $250,000 in toys, games, and cash to the sick kids at Seattle Childrens Hospital.
That was awesome. You guys have proven over and over again that you are an overwhelming force, and you really came through and made a real difference to the 190,000 kids that Seattle Childrens Hospital cares for each year. So were doing it again this year, only this time weve expanded Childs Play to five hospitals across the U.S. so you can send toys to a hospital a little closer to home.
Childs Play works the same as last year. With the help of hospital staff weve set up Amazon Wish Lists full of video games, toys, and movies. You can go to each hospitals list and buy a toy, and that toy will be sent to the hospital. Some of these kids are in pretty bad shapeimagine being stuck alone in a hospital over the holidays--so getting something from a fellow gamer would really raise their spirits. Some of the stuff the hospital will give away for kids to keep, while other gifts (like consoles) will be kept by the hospital for patients to use throughout the year.
Penny Arcade has a readership of something like three and a half million gamers across the world. We are arguably the largest community of gamers on the internet. The important word there being community. This isnt IGN, this isnt Gamespy, we are not a faceless corporation and you are not just a number tracked by a database and then relayed to hungry advertisers. You guys have proven yourselves to be a powerful force when stirred into action. Here is your opportunity to use that power to do some real good.
