Emotional story telling that resonates with viewers? Nah let's copy illumination and just advertise the shit out of something "servicible".You mean The Emoji Movie ISN'T going to go down as a timeless classic?! But I was getting my hopes up for a sequel where the emoticons wage war on the emojis because people forgot the emoticons exist and want revenge!
Dust off Wreck it Ralph's script while you're at it.