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Toys R Us AI Commercial sure is something
- Thread starter Valedix
- Start date
RagnarokIV
Battlebus imprisoning me \m/ >.< \m/
I was expecting a lot worse. Like 6 finger hands, nightmare inducing heads that distort (Jacob's Ladder style) etc.
TheInfamousKira
Reseterror Resettler
Like an Iron and Wine cover of the Mickey Mouse Club.
Mr Reasonable
Completely Unreasonable
Didn't bother me tbh.
If someone hadn't said "this sure is something" or "this fucking sucks" I wouldn't even have paid much attention.
I have no idea how much of that is AI generated - you could tell me it's 100% AI or that it's been added to some other components and I could believe it.
The voice over at the end sounds very AI to me though.
EDIT: It's the same voiceover throughout - but it stood out to me at the end, perhaps as it's more exposed.
If someone hadn't said "this sure is something" or "this fucking sucks" I wouldn't even have paid much attention.
I have no idea how much of that is AI generated - you could tell me it's 100% AI or that it's been added to some other components and I could believe it.
The voice over at the end sounds very AI to me though.
EDIT: It's the same voiceover throughout - but it stood out to me at the end, perhaps as it's more exposed.
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Wheeljack539
Member
Yeah I was also expecting something a lot worse and it's not bad for what it is. Though like a few others have said the thing that I'm not fond of the most in the video is the take on "I'm a Toys R Us Kid".
Eiknarf
Banned
Trogdor1123
Member
It was a bit weird watching it…
daffyduck
Member
Eiknarf
Banned
What they should do is forget about it cuz those days are ova
Cyberpunkd
Member
The most generic shit ever. As with everything regarding AI - average providers will die, superstars will thrive.
Cyberpunkd
Member
Because it’s a company that forgot what it means to be a toy company. I’m sure they see themselves as “entertainment conglomerate” now.
Toons
Member
This commercials works great as some kind of psychological horror thing, its deeply unsettling to watch lmao
newtypepilot
Member
So they want to create the child version of the founder of the company. And then some smartass probably suggested using AI instead of casting a kid that resembles him. However, I don't doubt this costs more than using an actor. There's a lot of compositing involved here as AI struggles with continuity, text, and even basic human motions. Notice that kid the is ever so slightly different in each shot (even the glasses are different).
This is not just uncanny valley. This is soulless uncanny valley.
This is not just uncanny valley. This is soulless uncanny valley.
Dr. Suchong
Member
Geoffrey looks like the Giraffe equivalent of Slenderman.
Astral Dog
Member
The music and tone of the voice is like those creepy sci fi movies
AJUMP23
Parody of actual AJUMP23
It use to be the best thing. And game shows had toy runs.
Wheeljack539
Member
It was one of the best things as a kid. Hell, going to a Toys R Us was nearly the equivalent of going to Disneyland with the excitement it caused.
DonkeyPunchJr
World’s Biggest Weeb
If they wanted to push my nostalgia buttons they should’ve used some footage of real Toys R Us from the 80s and 90s, not this ugly ass Polar Express CGI.
And that rendition of the old theme song was pretty awful.
And that rendition of the old theme song was pretty awful.
Hawking Radiation
Member
Don't see an issue here. Was actually really well done. Can't even tell its AI
Also aren't Toy stores dying anyways so yeah lol
Also aren't Toy stores dying anyways so yeah lol
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Valedix
Member
I think more that they commisioned the ad to be AI generated rather than pay extra for something to be made by humans lol
Hawking Radiation
Member
Oh I get you. Not sure how I'd feel (thinking about it now) if all or most Ads in future are AI generated.
BlackTron
Member
ResurrectedContrarian
Suffers with mild autism
character consistency, shot control, etc is getting dramatically better every month
I believe using Runway's new model would have produced a much better commercial, for instance.
Give it just a little more time and the film / commercial industry (and even gaming) will be absolutely reshaped and reinvented, no one is prepared for how much it will change everything.
I believe using Runway's new model would have produced a much better commercial, for instance.
Give it just a little more time and the film / commercial industry (and even gaming) will be absolutely reshaped and reinvented, no one is prepared for how much it will change everything.
Bitmap Frogs
Mr. Community
It looked super creepy to be honest shrug.
ResurrectedContrarian
Suffers with mild autism
the most soulless part is the actual writing and ideas behind it... it's a horribly empty and meaningless ad, with its only content being "bike store kid dreamed BIG and it was magic"... okay. Tell us something meaningful about his vision at least.
Honestly the cynical humans behind this are the worst part of the equation.
Honestly the cynical humans behind this are the worst part of the equation.
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Pegasus Actual
Member
I'm not convinced it is. At the end the commercial, it said "The dream continues with Toys R Us at every Macy's" or some shit. So, what you're saying is they sold the brand to be the name of some other store's fucking toy aisle
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Mr Reasonable
Completely Unreasonable
How much would an ad like this cost to make as an AI project Vs doing it with cameras and actors?
Magic Carpet
Gold Member
AI videos always look like everything is moving slowly through jello.
BlackTron
Member
I'm not convinced it is. At the end the commercial, it said "The dream continues with Toys R Us at every Macy's" or some shit. So, what you're saying is they sold the brand to be the name of some other store's fucking toy aisle
They made this deal with Macy's in 2021. It was supposed to be a "store in a store" but I never meandered into a Macy's to find out. They wanted to make it feel like a Toys R Us inside but come on. No kid is gonna beg their mom to walk through Macy's just for a big giraffe statue when you have Walmart and Target.
EverydayBeast
ChatGPT 0.1
I remember toys r us everyone was getting their bikes, Nintendo 64 games there for Christmas I use to play with the demo trains (Thomas the tank?) and “test drive” new bikes there so it’s kinda nostalgic at this point.
I found a video from 20+ years ago of someone shopping at a toys r us
I have no idea why the toys r us chain failed, it’s weird.
I found a video from 20+ years ago of someone shopping at a toys r us
I have no idea why the toys r us chain failed, it’s weird.
ResurrectedContrarian
Suffers with mild autism
I wouldn't have minded as a kid. Classic department stores had some special qualities in the 80s/90s.
to your left: toys you pretend to be looking at
to your right...
