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[Valedix]

 

[CGNoire]

That "Im a ToysRUS kid" cover.......uggghhhh....my ears.

 

[RagnarokIV]

I was expecting a lot worse. Like 6 finger hands, nightmare inducing heads that distort (Jacob's Ladder style) etc.

 

[SJRB]

I don't think a normie will even notice that it's AI, which is kinda insane honestly.

 

[TheInfamousKira]

That "Im a ToysRUS kid" cover.......uggghhhh....my ears.

Like an Iron and Wine cover of the Mickey Mouse Club.

 

[AJUMP23]

Seems like what the kids today would be into.

 

[thief183]

It looks ok to me, it is clearly AI cause... not sure why, it reminds me a lot of the meme images with AI, but it is not bad at all.

 

[Mr Reasonable]

Didn't bother me tbh.

If someone hadn't said "this sure is something" or "this fucking sucks" I wouldn't even have paid much attention.

I have no idea how much of that is AI generated - you could tell me it's 100% AI or that it's been added to some other components and I could believe it.

The voice over at the end sounds very AI to me though.

EDIT: It's the same voiceover throughout - but it stood out to me at the end, perhaps as it's more exposed.

 

[KyoZz]

This trend of "it's AI so it's OBVIOUSLY bad" is just stupid as fuck.

 

[Spyxos]

I thought Toys r us is gone? And of course the advertising looks Ai generated, but personally it didn't bother me that much.

 

[K' Dash]

meh, I was expecting something WAY worse.

 

[deriks]

You can see how hollow this shit is

If they're a toy company, why not choosing a real kid wandering on a real store with real toys? I can see the old stuff being CGI or whatever, but not the important stuff

 

[jufonuk]

I can’t really tell it’s AI on my phone maybe on a bigger screen. It does look to clean etc

 

[Wheeljack539]

Yeah I was also expecting something a lot worse and it's not bad for what it is. Though like a few others have said the thing that I'm not fond of the most in the video is the take on "I'm a Toys R Us Kid".

 

[Eiknarf]

Its like a wet rash

 

[Trogdor1123]

It was a bit weird watching it…

 

[daffyduck]

I thought Toys r us is gone? And of course the advertising looks Ai generated, but personally it didn't bother me that much.

They never left Canada.

Weren’t they testing the waters in the States again?

 

[Eiknarf]

They never left Canada.

Weren’t they testing the waters in the States again?

What they should do is forget about it cuz those days are ova

 

[Cyberpunkd]

The most generic shit ever. As with everything regarding AI - average providers will die, superstars will thrive.

 

[Cyberpunkd]

You can see how hollow this shit is

If they're a toy company, why not choosing a real kid wandering on a real store with real toys? I can see the old stuff being CGI or whatever, but not the important stuff

Because it’s a company that forgot what it means to be a toy company. I’m sure they see themselves as “entertainment conglomerate” now.

 

[Toons]

This commercials works great as some kind of psychological horror thing, its deeply unsettling to watch lmao

 

[newtypepilot]

So they want to create the child version of the founder of the company. And then some smartass probably suggested using AI instead of casting a kid that resembles him. However, I don't doubt this costs more than using an actor. There's a lot of compositing involved here as AI struggles with continuity, text, and even basic human motions. Notice that kid the is ever so slightly different in each shot (even the glasses are different).

This is not just uncanny valley. This is soulless uncanny valley.

 

[Dr. Suchong]

Geoffrey looks like the Giraffe equivalent of Slenderman.

 

[Astral Dog]

The music and tone of the voice is like those creepy sci fi movies

 

[Diddy X]

Today I learned that Toys R Us is still a thing.

 

[AJUMP23]

Today I learned that Toys R Us is still a thing.

It use to be the best thing. And game shows had toy runs.

 

[Wheeljack539]

It use to be the best thing. And game shows had toy runs.

It was one of the best things as a kid. Hell, going to a Toys R Us was nearly the equivalent of going to Disneyland with the excitement it caused.

 

[DonkeyPunchJr]

If they wanted to push my nostalgia buttons they should’ve used some footage of real Toys R Us from the 80s and 90s, not this ugly ass Polar Express CGI.

And that rendition of the old theme song was pretty awful.

 

[tamago84]

I remember spending hours playing ff7

 

[AJUMP23]

look at this craziness.

 

[Dacvak]

Poor Toys R Us, it’s probably all they could afford.

 

[Hawking Radiation]

Don't see an issue here. Was actually really well done. Can't even tell its AI

Also aren't Toy stores dying anyways so yeah lol

 

[Valedix]

Don't see an issue here. Was actually really well done. Can't even tell its AI

Also aren't Toy stores dying anyways so yeah lol

I think more that they commisioned the ad to be AI generated rather than pay extra for something to be made by humans lol

 

[Hawking Radiation]

I think more that they commisioned the ad to be AI generated rather than pay extra for something to be made by humans lol

Oh I get you. Not sure how I'd feel (thinking about it now) if all or most Ads in future are AI generated.

 

[BlackTron]

It was one of the best things as a kid. Hell, going to a Toys R Us was nearly the equivalent of going to Disneyland with the excitement it caused.

That wall of yellow tickets

 

[ResurrectedContrarian]

character consistency, shot control, etc is getting dramatically better every month

I believe using Runway's new model would have produced a much better commercial, for instance.

Give it just a little more time and the film / commercial industry (and even gaming) will be absolutely reshaped and reinvented, no one is prepared for how much it will change everything.

 

[Bitmap Frogs]

It looked super creepy to be honest shrug.

 

[ResurrectedContrarian]

the most soulless part is the actual writing and ideas behind it... it's a horribly empty and meaningless ad, with its only content being "bike store kid dreamed BIG and it was magic"... okay. Tell us something meaningful about his vision at least.

Honestly the cynical humans behind this are the worst part of the equation.

 

[Pegasus Actual]

Today I learned that Toys R Us is still a thing.

I'm not convinced it is. At the end the commercial, it said "The dream continues with Toys R Us at every Macy's" or some shit. So, what you're saying is they sold the brand to be the name of some other store's fucking toy aisle

 

[Mr Reasonable]

So they want to create the child version of the founder of the company. And then some smartass probably suggested using AI instead of casting a kid that resembles him. However, I don't doubt this costs more than using an actor.

How much would an ad like this cost to make as an AI project Vs doing it with cameras and actors?

 

[Magic Carpet]

AI videos always look like everything is moving slowly through jello.

 

[BlackTron]

I'm not convinced it is. At the end the commercial, it said "The dream continues with Toys R Us at every Macy's" or some shit. So, what you're saying is they sold the brand to be the name of some other store's fucking toy aisle

They made this deal with Macy's in 2021. It was supposed to be a "store in a store" but I never meandered into a Macy's to find out. They wanted to make it feel like a Toys R Us inside but come on. No kid is gonna beg their mom to walk through Macy's just for a big giraffe statue when you have Walmart and Target.

 

[YCoCg]

Mmmm corporate maximised profits AI slop, just what we all love, consume it all up now people.

 

[EverydayBeast]

I remember toys r us everyone was getting their bikes, Nintendo 64 games there for Christmas I use to play with the demo trains (Thomas the tank?) and “test drive” new bikes there so it’s kinda nostalgic at this point.

I found a video from 20+ years ago of someone shopping at a toys r us



I have no idea why the toys r us chain failed, it’s weird.

 

[ResurrectedContrarian]

No kid is gonna beg their mom to walk through Macy's just for a big giraffe statue when you have Walmart and Target.

I wouldn't have minded as a kid. Classic department stores had some special qualities in the 80s/90s.

to your left: toys you pretend to be looking at

to your right...

 

[RSLAEV]

Way better than a lot of the AI "Movies" I've seen so far.

 

[Pegasus Actual]