I'm not pro-WM by any means... I'd like to see their legal woes make the news more often than they do, and... well, I've been through all of that "WM v Union" stuff in other threads.
This TRU thing is fingerpointing to draw attention away from themselves. Completely disregarding games, because they're a low enough markup that it's a non-issue, and looking solely at toys: TRU is priced too high on figures. Only time I've bought anything at TRU in the last year or two is when it's on sale online, like the Transformer G1 reissues... which were purposely overpriced initially, due to their TRU exclusivity.
I don't understand how TRU can't remain competitive... if you go by shelf space and square footage in stores, and compare the sizes of sections for dolls, cars, boys tv, or whatever, TRU tends to stock (in theory) a wider variety of merchandise than any WM or Target. People always argue that WM can undersell because they buy in bulk and therefore get a lower cost per unit, but if TRU is selling more of this type of product, doesn't it stand to reason that TRU would be getting a similar deal, if not a better one? Granted, TRU's impulse merchandise is sorely lacking compared to WM due to their specialized focus, but instead of having 3-year old WWF figures marked down to $4.96 and having them rot and collect dust on shelves, why not make them $3 or whatever the cost is, blow them out, and bring in newer stuff?
I'm not one to defend WM at all, but this is all TRU's fuckup, not WM's. WM's toy selection is limited and typically stocked very poorly... the one near my house has a ton of Spiderman toys, and a handful of everything else, with many empty or near-empty pegs. The nearest TRU has a bunch of overpriced old figures sitting on shelves, and the shelves are crammed full, as well as the overhead storage sections. It's not hard to see what they're doing wrong.
Besides, when the babies at Babies R Us grow up, TRU wants them to go to WM for their toys? Real smart.