rubik's dude
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https://kotaku.com/this-is-how-you-lose-the-time-war-trigun-bigolas-dickol-1850424226
“Over the course of 24 hours that tweet went viral with people chiming in to say how much, how passionately, how violently they love the book, and it blew up,” she wrote. “And despite the fact that Twitter Does Not Sell Books enough people bought our book in a short enough period that whatever algorithmic alchemy determines Amazon’s best-sellers took notice, and the upshot of it all is that corporate marketing people at Simon & Schuster now know the name Bigolas Dickolas.”