On Monday afternoon, a second-shift worker at Harley-Davidsons powertrain factory in Wisconsin learned that President Trump was slated to visit the plant Thursday. Feeling sick to his stomach, he wrote a private Facebook message to a local protest group.
The demonstrators, who call themselves the Milwaukee Coalition Against Trump, contacted Harley-Davidson through Facebook, telling the company that they would gather outside the factory to protest the president's immigration policies. The group organized a call-in campaign, urging activists to flood Harley-Davison and chief executive Matt Levatich with messages, emails and phone calls condemning Trump's appearance.