Ubisoft Says Microtransactions Make Games More Fun

Are they stupid? They still haven't learned anything apparently

Far be it from me to rain on this parade, but I'm willing to bet they have enough market research to back that comment about many players enjoying microtransactions.

Ubisoft might be dumb, but gamers as a collective sure as fuck aren't Isaac Newton.

Remember, there's a large city in the North American desert where millions and millions of people go each year to willingly lose their money on games that are intentionally rigged to prevent them from winning. But hey...DRINKS AND BUFFETS, AM I RIGHT?
 
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Crazy to me that Ubisoft calls purchasing in-game resources "time saver". Is the implication that gathering them normally is wasting your time?
It's more nuanced than that. Fundamentally all game content is measured for engagement/time spent - most players that buy games still use that as their criteria of how much they are ready to pay for a new game as well.
Now in GaaS - the content flow is meant to perpetually engage the audience - there's many ways to go about that, but 'numbers grind' is definitely a popular mechanics that everyone seems to understand - and for most part, embrace. And it decidedly isn't just about 'time' - you need 'engagement' else people just drop (pay-2-play has made some publishers complacent on that front - but they're paying for it with dying IPs now).
That said you want to be as inclusive as possible - there's players that engage with content mostly for free - and you really don't want to exclude them, and then there's those that are just out to win, so you give them a price/value ratio for that.

If it all sounds a bit manipulative - well it is, but then so is all of capitalism.
 
Cheats used to make the games more fun. You could give yourself infinite ammo or a cool tank and have simple entertainment without restrictions. Now microtransactions replaced cheats so, uh, he's kinda right??
 
Are they stupid? They still haven't learned anything apparently

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I watched the entire webcast of the talk and didn't find anything about this.

Please can share somebody the timestamp where he does say this? Seems fake news to me.
 
I watched the entire webcast of the talk and didn't find anything about this.

Please can share somebody the timestamp where he does say this? Seems fake news to me.

I just read the news and found the articles. I haven't watched the conference but if journalist are saying this has happened, it must be true I suppose


 
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Some people probably do enjoy buying customization items. That's why they buy them. As long as they're optional and I'm not nagged to buy them then it's fine with me.
 
Hey, you got Einstein type geniuses on here, that back up what they say and purchase anything any corporation puts out. Don't blame them, blame the morons who keep buying microtransactions, thereby telling said companies to keep pushing the envelope.
 
It's going to eventually bite them in the ass and perhaps next time when another corporation does what Vivendi attempted to do a while back, and finished the job.
 
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No one wants to pay to customize in single player games, and no one cares about it in your multiplayer games that last a week. Anyone remember ubisofts battle royal name? Me neither. The reason we didnt call concord that name 2.0 is because no one even rememberes that game existing.
 
I want to call him a complete and total moron, but I'm conflicted.

On the one hand, he did start Ubisoft and expand it into one of the most significant gaming publishers in gaming. On the other, for the last decade he has been burning it to the ground one tone deaf decision at the time.

So, he's progressing toward total incompetency but there may be a spark of the mind that locked up the Tom Clancy license and greenlit Assassin's Creed left inside.
 
Either Ubisoft is completely out of touch with reality and lacks proper market research, or this is just PR spin to justify their push for more monetization.
 
Ah yes that memorable side quest adventure that rewarded me with that cool unique armour set…was an adventure to a payment screen. This shit ruined quest reward gameplay loops in games. How the fuck they think people enjoy is beyond me.🤦‍♂️
 
if I see a game has three editions at launch and "early access" locked to the most expensive edition that comes with a season pass for content not even disclosed yet, plus in-game currency store - well, fuck that game, off my radar it goes. I have no idea how it got to the point where it's acceptable.

Honestly, the Nintendo approach of just charging more for next-gen games is infinitely more consumer friendly.
 
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I just read the news and found the articles. I haven't watched the conference but if journalist are saying this has happened, it must be true I suppose


This is what I thought, so went to the original source to try to double check it and didn't find such quote.

I also found that some news sites mentioned that they supposedly announced there that the new Ghost Recon will be a FPS, when it wasn't the case. The most similar thing is that in a reply the guy sitting with Guillemot said (1:08:03) said "Some of that money [the new one from Tencent] will go to pay debt and ...blablabla... and some of the money will go back from the subsidiary to fund other games likeGhost Recon... this is just an example, or our FPS type games, and we also want to boost our live service games (Anno, The Crew....)"
 
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