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Via IGN

"We're not looking to make any changes on pricing at this stage," said CEO Andrew Wilson during today's Q1 earnings call. He said this in response to an investor question regarding publishing competitors beginning to release $80 games, and where EA sees itself in relation to them.

Wilson continued:​

That's in the construct of, we already offer a fairly broad pricing scheme across our various products. When you think about everything from free-to-play through to our premium products and deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible and offer them the greatest value. We'll continue to look at opportunities to deliver great value to our players thorugh various pricing schemes over the course of time, but no dramatic changes planned yet.​

EA also confirmed on the call that it hadn't factored in any changes to its existing pricing schemes to its expectations for the current fiscal year earnings guidance. The current fiscal year ends in March of 2026, so don't expect any $80 EA games between now and then. That means games like Madden NFL 26, EA Sports FC 26, and seemingly Battlefield 6 won't be $80, despite one leaker suggesting the contrary.​

 

[Windle Poons]

'At this stage'

 

[MrJangles]

No problem because I wouldn't buy them at 80 cents either.

 

[cormack12]

$70 base game with $100 essential editions for their MP titles is already their core audience now. All they need to do is tweak their MTX by a couple of cents to make bank instead of tinkering with the retail price.

 

[mitch1971]

*at the time of this quote.

 

[Kenpachii]

if battlefield is 80 he can keep it.

 

[Lucifers Beard]

I sincerely hope this means that Battlefield 6 will launch at £60 rather than £70-80.

 

[Insanemaelstrom]

I really hope battlefield 6 is good and well priced.

Bf4 is probably the last fps game that I enjoyed.

 

[Black_Stride]

These guys are already talking about 80?.......Arent we still complaining about 70?

 

[The Cockatrice]

When EA is less scummy than Microsoft you know we in a fucked up timeline.

 

[Hudo]

When EA is less scummy than Microsoft you know we in a fucked up timeline.

To be fair, they've got a little bit riding on this Battlefield being somewhat successful in the long-term. If this shit bombs again, they probably can sack the IP (and DICE).

 

[kikkis]

I don't really care about 80 dollar price point. Here they are 80 euros already and I doubt I would pay more than 60 euros for even gta 6.

 

[daxgame]

Here in Europe those games are already 80 €, so fuck them. They do tend to get discounted with time at least, at least on Amazon.

 

[Cyberpunkd]

$70 base game with $100 essential editions for their MP titles is already their core audience now. All they need to do is tweak their MTX by a couple of cents to make bank instead of tinkering with the retail price.

Instead of getting shitstorm for $10 raise they might as well go from $X.89 to .99 and make bank with nobody noticing.

 

[Laptop1991]

Obviously saw what happened with The Outer Worlds 2 and is doing PR to look like the good guy, if there was no push back against 80 quid games he wouldn't be saying that lol.

 

[Sooner]

These guys are already talking about 80?.......Arent we still complaining about 70?

Where have you been? Both Nintendo and Microsoft have already started moving toward pricing their games at $80.

 

[Black_Stride]

Where have you been? Both Nintendo and Microsoft have already started moving toward pricing their games at $80.

 

[Punished Miku]

Obviously saw what happened with The Outer Worlds 2 and is doing PR to look like the good guy, if there was no push back against 80 quid games he wouldn't be saying that lol.

EA literally makes more from their microtransactions than the retail price. They have steep discounts after a year. They have a different business model than other publishers. I'm sure they'd like to raise it, but they have more to lose by pricing people out who would otherwise be paying them microtransaction money nonstop.

 

[EverydayBeast]

As a consumer I find it difficult spending 80 on one game for perspective 80 dollars on one of the seasonal sales is like 3 or 4 games.

 

[Deerock71]

'At this stage'

Just waiting to blame the shifting markets. Already got my Switch 2 Madden paid off.

 

[Danny22]

Common sense, their growth is all coming from microtransactions, why risk that slowing down by making base price higher?

Plus, what non-microtransactions full priced single player games have they even got left at this stage after Veilgaurd flopped? Star wars Jedi?

Hot take: Increasing base price for the USA has always been the best way to fight against increasing microtransactions. I know companies like EA would try to do both but it allows developers like Larian to make more ambitious products without any editions, or in game purchases.

More on that note:I prefer what Nintendo is doing. Increase Base price rather than add in-game purchases.

 

[Ikutachi]

Lost me at "for now."

 

[PlayStaytion]

Yeah, we like white knights.

 

[Mr Hyde]

I only buy EA games on steep discounts so couldn't care less if they increase their prices. Their portfolio of games are so paper thin anyway I almost forget they exist. I bought that flop Immortals of Aveum for two bucks. Haven't even played it yet. Probably sucks ass but for two bucks? Sure bud I'll try it out.