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[AHA-Lambda]

Cadbury is pulling out of the Fairtrade scheme, after seven years of giving some of its best-known chocolate treats an ethical stamp of approval, in favour of its own sustainability programme – Cocoa Life scheme.

The Fairtrade logo is awarded to products that meet strict criteria such as paying farmers minimum price for cocoa.

Cocoa Life branding will replace the Fairtrade logo, currently on the front of plain Cadbury Dairy Milk bars, from May. Products such as Cadbury Dinking Chocolate, Dairy Milk Buttons and Giant Buttons will follow.

The Fairtrade logo will now be transferred to the back of the products' packaging as a “partner” on the ground that Fairtrade will continue to monitor the company's work.

Mondelez International, Cadbury’s US owner, said the move was a “groundbreaking commitment”. However, the decision has been received by criticism from many in the industry.

A Mondelez spokesman said: “The partnership with Cocoa Life will ensure that farmers receive a competitive price for their cocoa, on clear terms of trade, and loyalty payments, which together with programme investments will deliver value per farmer at least equivalent to that previously delivered by Fairtrade premiums. An increase in the quantity of sustainably sourced cocoa that Cadbury buys from farmers means that we will be able to reach more farmers.”

Mike Gidney, chief executive of the Fairtrade Foundation, said: “We will be holding Cadbury to the agreement that the financial package is at least as good as the farmers would get for Fairtrade."

Green & Black’s, bought in 2005 by Cadbury, last week announced it has begun using non-organic chocolate for the first time since it was founded in 1991.

http://www.independent.co.uk/news/b...-at-risk-mondelez-international-a7443226.html

Lock if old.

 

[moggio]

lol @ Mondelez.

Such a scumbag company.

 

[Sir_Crocodile]

Eh, Cadbury's have been rubbish ever since they got bought out anyway. Haven't gotten anything from them in a long time. And now that situation will be permanent.

 

[Stinkles]

Cadbury's. Now run by ACTUAL bean counters.

 

[tuxfool]

Old:

http://www.neogaf.com/forum/showthread.php?t=1320236

 

[Lashley]

Cadbury have been shit for a while now

 

[popo]

If they continue to meet fair trade targets and show the logo then I don't see the problem.

Of course, I could see them moving the FT logo to the back so that they could drop prices in the future and nobody would notice that FT logo disappeared - but they have not done that (yet).

 

[Unit 33]

I presume Cadbury would have had to pay some kind of fee to use the logo, and are making this change in attempt to improve those all important profit margins.