Wal-Mart Stores Inc. is in talks to buy online discount retailer Jet.com Inc., according to people familiar with the matter, in what would mark a disappointing end for one of the most ambitious challengers to Amazon.com Inc.
A deal would give Wal-Marts e-commerce efforts a much-needed jolt as it seeks to grow beyond its brick-and-mortar storefronts with speedy home delivery from a network of massive suburban warehouses.
For Jet, a takeover by an old-line retailer would demonstrate the challenges of attempting to go it alone in the hypercompetitive e-commerce market. The company has sought to underprice Amazon with a vast marketplace that would require billions of dollars in funding and a plan to rely more on suppliers than warehouse inventory.
It isnt clear how much Wal-Mart would pay, but a person familiar with the matter said Jet could be worth as much as $3 billion.
Jet, barely a year old, has drawn more than $500 million in capital from the likes of venture firms New Enterprise Associates and Accel Partners, mutual-fund company Fidelity Investments and bank Goldman Sachs Group Inc. The funding, and a valuation over $1 billion, are massive sums for a company facing the prospect of years of losses and an uphill climb to draw loyal users. Jet projected it would burn through hundreds of millions of dollars in its first few years, spending much of that money on marketing to draw customers to its website.
http://www.wsj.com/articles/wal-mart-in-talks-to-buy-web-retailer-jet-com-1470237311
Kind of forgot about Jet to be honest, but I've been getting a lot of coupons in the mail.