Not sure about marketing costs cause those could be anything. Am assuming a figure must be included in exclusivity contract and since SE is making it exclusive, they must’ve negotiated for a high figure.
As for development costs, FF games aren’t exactly cheap titles. They have all the trappings of expensive AAA titles. $200 million sounds conservative to me. It used to cost $60 full price back at release, and all sales were not at full price.
If you make an educated guess, isn’t hard to see profit wouldn’t be too great.
Most importantly, FF failed to grow as a franchise. It should be doing 20-30 million copies for investment it requires.