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Nearly three years after Amazon acquired the right to release Bond movies through its $6.5 billion purchase of the Metro-Goldwyn-Mayer Studio, the relationship between the family that oversees the franchise and the e-commerce giant has all but collapsed. The decaying partnership has scuttled any near-term hope of a new Bond film—a black eye for Amazon’s ambitions in Hollywood, since at the time of the MGM sale, the Bond franchise represented a significant share of the $6.5 billion the company paid for the studio.
When it comes to Bond’s future, the power lies in the hands of Barbara Broccoli, who inherited the control from her father, Albert “Cubby” Broccoli, and who for 30 years has decided when a new Bond movie can go into production. She has told friends she doesn’t trust algorithm-centric Amazon with a character she helped to mythologize through big-screen storytelling and gut instinct. This fall, she characterized the status of a new movie in dire terms—no script, no story and no new Bond.
To friends, Broccoli has characterized her thoughts on Amazon this way: “These people are f— idiots.”
The two sides are at an impasse: Amazon needs Broccoli to furnish them with ideas for a new Bond movie, but Broccoli doesn’t want to make a new Bond movie with Amazon. The standoff, say people on both sides of the divide, boils down to a clash between the 20th-century Hollywood of big screens and big swings and a new entertainment industry ruled by Silicon Valley firms that prize data, algorithms and streaming subscriptions.
Broccoli was irked in one early meeting when Salke referred to James Bond by a dreaded word: “content.” Using such a sterile term, one friend reflected, was like a “death knell” to Broccoli.
It was also antithetical to Broccoli’s approach, which she has said mixes gut instinct with a healthy amount of risk—with no decision more critical than determining who will play Bond. Daniel Craig, for instance, was a relative unknown when he got the part, starting with 2006’s “Casino Royale.” The decision, she has said, is as serious as choosing one’s spouse.
During a company meeting about the second season, an Amazon employee admitted her own misgivings.
“I have to be honest,” she said. “I don’t think James Bond is a hero.”
The room went silent.