They're really not making it easy for themselves (Nintendo and Ubisoft).
To me, ZombiU looks pretty fantastic from what I've seen and heard in the demos and interviews that came out of E3. Yet so many people simply brush it off because
a) Zombies (completely disregarding that a Zombie game can actually still be a very good game, in spite of everyone saying "too many zambiez!")
b) the name (which is stupid but who cares about a name?) and
c) it's a new first person shooter IP from Ubisoft for a Nintendo console and that seemingly means it has to be just as bad as Red Steel turned out.
That's a lot of undeserved preconceived crap that the game has to deal with.
Then there's NintendoLand which makes a bad first impression but appears to be actually quite awesome if you sacrifice a second to actually think about what it does. I mean, re-using the Skyward Sword mechanics for sword fighting and archery in a multiplayer setting? That's pretty cool! (The on-rails part not so much but if there are enough fun stages that can be overlooked)
It also has basically Pac Man Vs (which people loved before Wii U) packed in. That was its own game, now it's just one of many.
If they make the F-Zero game faster and a little crazier that could be a nice "hold over" until they eventually make a proper new one ...
So what am I saying? I actually don't know ... just venting frustration over the difficult position they love to put themselves in with their messaging.
Ah well, I'm still excited is all I'm saying in the end!