Windu said:
their marketing message makes sense to the people that don't have a smartphone yet (a shit ton of people) and are watching everybody ignore their conversations while tapping away on their phone.
Now what the people don't know is that W7 Phone is just like the others and once you buy one you will be no different, you will be bumping into things while playing with your phone. But Microsoft doesn't care, they just want you to be interested enough to go to the website and then potentially buy a phone, (and then get sucked into it like everyone else does).
Anyway, the marketing campaign is for the people that don't have a smartphone, which is a lot of people.
and that is exactly their target.. the phone is dead simple to use.. and aesthetically pleasing in appearance. It is filled with TONS of little visual cues that help you figure out what your next action needs to be or can be.
I bought into it because I'm a speed junkie and I subscribe to zunepass and XBL. I'm very pleased with the device.. as long as they come out with regular updates and keep adding the "missing" features to the platform, I think it will go far.
In a way, it makes accessing information I need much easier.. I can look at my lock screen and know how many e-mails I have from what accounts, how many voicemails I have, how many phone calls I've missed and how many text messages are waiting... as well as my next calendar appointment..
There is so much "glance-able" information on this platform.. and the UI stays out of the way.. I like that I'm not always staring at the battery level or the signal bars.. if I don't see the bars, I can safely assume that I have a signal.. as it automatically displays when something changes.
None of this "saves me from my phone", it just lets me access the information I need more quickly and in fewer steps than my previous devices and frees me up to be able to immerse myself in a game or stream music from Zune or a movie from Netflix without fear of being interrupted by a phone call.
For a platform that doesn't do third party multitasking, it handles "interruptions" remarkably well.. by letting the built-in applications like the phone app, etc. display an overlay on top of whatever you're doing rather than truly switching you over to that application.
The effect is the same as multitasking in the way that most people care to use it, just a very smart implementation on Microsoft's part, imho.