Ok, the bolded is a good point due to the ramping up of all the big blockbusters in the fall. I don't know. Perhaps they should've did a limited release for awards qualifications this year and launched it at the beginning of the year in January or February.
I'm pretty confident Dunkirk isn't a bad film. In fact, I'm confident it'll have good, if not great reviews. I don't think it's going to bomb either, only that it's going to have a very disappointing performance relative to the production and print and advertising budget and it's overall expectation.
I just don't think Dunkirk is a very appealing bid budget blockbuster film to a mass American audience regardless if it's great and it's made by Nolan. So maybe there was a never good time for it open here.
Avatar bet, The Dark Tower makes more than 10 mil opening weekend?